Tracking the trackers is the game that we have played out again and again all our lives! I do not think there is a single human being in this world who has not used this game to strategize and learn how to manipulate events to an advantage. Are you wondering what I am talking about?
I am talking about the process of learning to relate, collate, attract and in a sense organize actions and reactions to things and events around us. For instance, we watch our parents intently to understand what they smile upon and what they frown upon. We learn what is acceptable behavior. We know they are tracking us for this “acceptable behavior” and frowning on “unacceptable behavior”. Our tools are their expressions and reactions. We learn how to track them using this tool. Thereafter we behave in ways that would appease the trackers and make them smile more than frown. We do the same in school, college and at work. The tracked trackers teach you how to track them and we creating tracking conditions that make sure they track us the right way!
Search Engine Optimization is nothing but an online version of track the trackers. We have a product we wish to promote. We track user behavior by searching for frequently searched keywords that are associated with our business. We use tracking tools that are available online to track this behavior. Once we have tracked it, we use the keywords to make sure that search engines track us and place us where trackers(browsers) of the keywords see us and visit our sites!
We use the same tools to track the competition and to check where they are placed vis-a-vis our website. We examine what kind of traffic flows to their site and use tracking strategies to divert the traffic to our own site. Here we are tracking the competition.
We again track websites that may be interested in using what we have to offer or which sell a complementary product or service. We use this tracking information to find out if these websites could partner with us and link back to us reciprocally or one way to promote our products. We find partners and affiliates in this manner.
Therefore, if you are in the business of creating websites or are contemplating creating websites, you need to just consciously play the game you always played instinctively! Use the innumerable tools that are available for free or at a price on the Internet and track the trackers so that they track you correctly. Alternately, you could hire the investigators called web consultants and SEO experts to do the investigation and play the game for you. Tracking the trackers is challenging and may even be profitable! So why wait? Start now! Get the mastery you seek!
