Featured Posts

Season's greetings Seasons greetings to all my readers.  The winter solstice is past and we can now look forward to longer days and shorter nights, while we enjoy a really white Christmas in many parts of the world. We...

Read more

The battle of the bulge All of us make fun of fat people.  But, have you ever paused to think about how your derision affects the individuals self esteem? They may seem to laugh off your jokes, but deep down they are mortified;...

Read more

Playing Poker for fun! Poker is fun.  It need not be a gamblers game. It can be a game that you play with your family members on holidays and weekends. While there are many forms of Poker, the simplest form is the five card...

Read more

Are we rational to refuse belief in mantra and tantra? "The power of mantra or tantra?  I don't believe in that!" --that is the protest that is commonly heard among the so called rational intellectuals.  What is the rationality behind the disbelief?  Well,...

Read more

The ifs and buts of allopathy Medicine and practice of medicine today, is standardized around allopathic (Western) medicine. All other systems are called "Alternate therapies".  Allopathy has become some kind of standard (like the...

Read more

twitter

Follow on Tweets

  •  

Who says we should not put old wine in new bottles?

Category : Communication, Content Marketing, Creative writing, Defining Content, Types of content

Retelling the talesWho says we should not put old wine in new bottles? The wine tastes just as sweet! The epics of yore, are still relevant, meaningful and interesting to readers of today. While the ancient language may make the reading of the content difficult, the story retold in modern tongues, makes fascinating reading. With the Internet connecting the world, mythological stories and content from round the world are available at the click of a button. So it should not be surprising to find an Indian  retelling an American legend or a Russian talking about African tales! What is it that makes these stories evergreen?

It is said that “human nature never changes”. At the core of every tale are human beings. They love and hate; give and take; create and destroy; hope and despair and experience all the emotions that we do today. There is also the eternal triangle of love that dominates this tale–be it love for another human being or love for a nation or concept. So, though the tale is retold, the story does not seem old.  We can still experience and empathize with the characters. We can relate to the situations and concur with their decisions. Old wine in new bottles are completely palatable.

“What about creativity?”–You may ask. Being creative is not merely creating new characters and situations. You can be wonderfully creative interpreting and retelling the tales told by Shakespeare!  Every time As You Like It  is played in the Globe theatre or elsewhere, the actors are giving creative interpretations of the characters, the director is creatively directing the play or the viewer is creatively viewing the whole! A mother telling the sotry of Cinderella to her little daughter is also being creative in her own way.  Creativity is not the exclusive forte of new tales.  It is the essence of presentation; interpretation. So, presenting old tales in new ways is as creative as presenting new tales in new ways!

So, if you are sitting on the fence thinking about creative writing, you could begin by putting old wine in new bottles! It will help you create your new tales in new ways !

Get Adobe Flash playerPlugin by wpburn.com wordpress themes