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Resolutions recorded on liquid surfaces! Having made an ardent promise to myself and my readers that I would henceforth cease to be a drop out and would spend time writing a blog a day, I have failed to keep my word.  It seems these resolutions...

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What is so addictive about blogging? I never did think that I would drop out of blogging.  Yet I have been so tardy with my posts that I am nearly a drop out! So, it is clearly a time to examine why did I start this blog in the first place...

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Laser Hair removal When cutting, waxing, and shaving is no longer desirable or feasible, some patients seek laser hair removal.  Most people have hair covering their bodies that is lightly colored and fine and therefore,...

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Gardenia If you receive a bouquet of Gardenias you can be sure that the sender thinks you symbolize purity and sweetness and they are telling you of their secret love for you. Since a gardenia plant or bouquet...

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Freelancer alert: Not an export code-A purpose code! While we have been busy speculating on what is an export code and what it takes to get one issued from DGFT, paypal has issued a clarification that it is not an "export code" but a purpose code which needs...

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Freelancer alert: Not an export code-A purpose code!

Category : Content Marketing, Freelance content, Freelancing, Money & Finance

While we have been busy speculating on what is an export code and what it takes to get one issued from DGFT, paypal has issued a clarification that it is not an “export code” but a purpose code which needs to be entered into the paypal site to enable Indian account holders to withdraw from their accounts to the Indian bank account. They have also made the task easy by providing all the codes that would need to be used on their blog post itself.

So much for the storm in the tea cup and the emotional outbursts against the RBI and paypal and all the ravings and rantings of my fellow freelancers who wished to commit a business suicide where freelancing was concerned!

Before talking about the implications of this move and also what Indian freelancers need to look out for in the future, I would like to appreciate the extremely professional and collected manner in which Paypal has handled the crisis. While the Indian business is not very large, Paypal had a commitment to its clients and perhaps all the Asian clients were watching the fall out and outcome of the crisis. Paypal remained tightlipped during the initial phases of the crisis to avoid speculation and panic and calmly set about doing whatever it takes to set the situation right for everyone round. Kudos to Paypal!

Well, the purpose code as Paypal chooses to call it will give a hook for RBI to collect the data and also evaluate the amount of foreign exchange that is being transacted by Indians. It will also help the premier bank frame a policy for how it will handle this type of foreign trade in the future. In a sense this is real good news for the Indian freelancers and could be bad news for those who are making big money in this field and not paying their taxes on Income? There is now a tracking mechanism in place where transactions through paypal are concerned. The good news is that India is getting ready to regularize the largely unorganized sector that operates over the Internet.   Maybe Indians will no longer be vulnerable to the scamsters and sharks that populate the Internet. Maybe cyber laws will offer some newer modes of protection to this largely helpless and vulnerable set of small businesses that are mushrooming in India.

One question that needs to be answered is: What about those thousands of Auction sites like Rentacoder, Elance, guru, getafreelancer etc which also do a kind of payment settlement for Indians? They act as intermediaries between buyers and sellers and collect money from buyers on behalf of sellers and then settle accounts with the latter at the end of every month. Do they also need to get a license from the RBI to operate in the Indian context?  These sites have a tie up with Paypal and payment agencies like Payoneer or they send checks to Indians by snailmail. Will RBI be contacting them next with requests for compliance? The RBI does not seem to have contacted these sites as yet.

Let us wait and watch. Stay tuned in for more from me on this blog!

Indian freelancers Be alert!

Category : Business, Content Marketing, Freelance content, Freelancing, Money & Finance, Types of content

Paypal has finally got the green signal from the RBI to resume services subject to certain constraints. Paypal will be allowing Indian freelancers to withdraw funds soon. However, there is a rider!  They have to enter an export code before they are permitted to withdraw. Paypal does not say who will issue the export code but says that this is required by Indian laws.  The reality is that every freelancer in India will now have to apply for the Export code under the Foreign Trade (Development and Regulation) Act 1992 and get the Exporter-Importer code number issued before they can withdraw money from Paypal! That could take months! There are also a number of other laws which will come into play for the exporter of goods and services–RBI, FEMA, Service tax act and so on.

So I would like to advise my fellow Indian freelancers to get cracking and find out what compliance with these laws imply and how to go about  complying with the laws and getting the numbers you require for continuing to operate. I shall keep you updated from my blog http://www.consult4content.com/blogs. So stay tuned in.

Journeys on record: What to see when you visit Kurukshetra

Category : Content Marketing, General, Information highway, News and society, Travel content

History lovers, tourists and temple goers will find Kurkshetra a wonderful place to visit. This historical site can be reached by road(National Highway1)  from New Delhi(160 Km); Chandigarh(90 Km); North Karnal(39 Km) and South Ambala(40 Km). The railway station at Kurukshetra is called Kurukshetra Junction.

A two day visit with one night stay at Kurukshetra is recommended.  Popular hotels for overnight stay at Kurukshetra are: Saffron, Heritage, Neelkanth Yatri Niwas and Parakeet hotel. There are also a number of guest houses and Dharmashalas that accomodate travelers to this historic city.

Places of Tourist Interest

Sheikh Chehli’s Tomb is a beautiful tomb constructed by Dara Shikoh(1650 AD), the eldest son of Shah Jahan the Moghul Emperor, for the sufi saint Abd-ur-rahim or Sheikh Chehli. The tomb is constructed over an artificial terrance and is octogonal with a south facing entrance. It is built of buff sandstone and crowned by a pear shaped dome of marble with a high circular drum.  A smaller tomb with beautiful floral carvings dedicated to the wife of Sheikh Chehli can be found near the west entrance.  The whole overlooks a Madrasa which has a nine arched opening on each side of the central courtyard. It has been declared a monument of National importance.

The Kurukshetra Panorama and Science center is located near the Sri Krishna Museum in Kurukshetra. It is a two storeyed building that exhibits Indian heritage science and technology. Ancient Indian concepts of properties of matter, structure of the atom, geometry, mathematical rules, astronomy, medicine and surgery are on display.  The highlight of the museum is the life like panorama of the historical battle of Kurukshetra with 34 feet high paintings of the episodes from the war between the Pandavas and Kauravas.  The sound and light that accompany the scene along with the background Gita Chanting create an illusion of reality. A science park has been set up in the grounds with busts of all the greatest scientists of India.

The Krishna museum exhibits the collection of archelogical material from 5000 years of Indian History. Effort has been made to sequence the material culture from the Kurukshetra war pre epic, epic and post epic periods. There is no effort to establish the historicity of the war, only to display the archeological findings pertaining to the different periods. The museum has six galleries and a rich heritage of art and sculpture is housed in these galleries. A whole day can be spent examining these exquisite pieces of history and art!

Kalpana Chawla Memorial Planetarium was built to impart non formal education in Astronomy. A number of excellent programs with high tech digital and optomechanical systems are conducted in this building.  Science and technology exhibits, astronomy shows and the astro park are highlights of this spot.

Gulzarilal Nanda Institute of National Integration and Peace is a personalia museum built in honor of the erstwhile Governor of the State who did much to improve and preserve the historical and places of tourist importance in Kurukshetra.  The musuem highlights his career, spiritual beliefs and his services for Kurukshetra.

Brahmasarovar is a beautiful tank with a temple dedicated to Shiva in the center of the tank. This spot is believed to be the location at which Brahma begins his act of creation after the great Pralaya that destroys the world. A number of bathing ghats named after the characters of the Mahabarath can be found round this tank.  The waters of this tank are considered sacred and pilgrims visit this tank in large numbers during the Solar eclipse and on New moon day to take a dip in the holy waters.

The Sannihit Sarovar in Kurukshetra is said to be the confluence of seven sacred saraswatis. A large number of pilgrims visit this tank on New Moon day to absolve themselves of sins.  Adjacent to this tank are the temples dedicated to Dhruv Narain, Lord Vishnu, Laxmi Narayan, Lord Hanuman and Mother Goddess Durga.

Places of Historical Importance

Kurukshetra is replete with history.  The site has been the cradle of Indian civilization for more than 5000 years. A number of archelogical sites have been excavated and the findings from these sites are housed in the different museums located across the city including the Krishna museum.

The Archeological site museum and Harsha’s Palace are located behind the Tomb of Sheikh Chehli. The museum houses the archeological findings at the excavation site of the Palace of Harsha, the King of Thanesar.  The Archeological Survey of India has unearthed from the mound, stone and terracotta sculptures, coins, ornaments, ritualistic objects. The exhibition also has on display the schematic plan and its findings and architectural buildings that have been exposed during the excavation.  The mound itself is located close to the  museum and the contours of the palace are very visible. The settlement pattern, the architectural style, religious life and artistic endeavor are visible to tourists.

Jyotisar is the most revered historical location in Kurukshetra. It is believed that Krishna elucidated the Gita to Arjuna at this spot. While the historical truth of this assertion is not proved, tradition has it that the message was delivered under a holy banyan tree at this spot. Jyotisar lies 5 km from Kurukshetra on the Kurushetra Peshowa road.  The banyan currently found on the spot is said to be an offshoot of the original banyan that existed at the time of the discourse. The site has a beautiful marble statue of Krishna and Arjuna on a chariot.  A sound and light show on the theme of Bhagawat Gita is mounted by the ITDC as part of the tourist promotion of Kurushetra here.

Close to Jyotisar, infact at the entrance to the location, stands an ancient Shiva temple between the trunks of two trees. The temple is said to date back to the Kurushetra war.

Temples in Kurukshetra

The Staneshwar Mahadev temple is a temple dedicated to Lord Shiva, the Hindu God of destruction. It is said that the Pandavas visited this temple before the battle of Mahabarat to receive the blessings of Lord Shiva. The waters of the tank adjoining the temple is said to have cured Kind “Ben” of leprosy.  A pilgrimage to Kurukshetra is complete only when the pilgrim takes a holy dip in this tank.   The temple is constructed in the regional style and has a domical roof and the facade of this dome has the shape of an “amla” or gooseberry with a tall pinacle.  The sanctum sanctorum houses a Lingam in the traditional style.

The Bhadrakali temple is a temple dedicated to Shakti, the consort of Lord Shiva. It is one of the fifty one Shaki peetas or seat of power of the Goddess.  The right ankle of Shakti is idolized in this temple.  A large number of devotees congregate in this temple to worship the Godress. Local legend has it that Krishna and Balarama had their “Mundan” ceremony or the removal of first growth of hair was conducted in this temple. It is also believed that the Pandavas visited this temple to pray to the Goddess for victory in the Kurukshetra war.  Worshippers offer terracotta horses to the diety when their prayers are answered by the Goddess.

The Kalmaki temple is also dedicated to Bhadrakali. This temple is associated with Tantricism and is said to have existed even in the sixth and seventh centuries AD at the current location.  The style of the temple, however, is 19th century.  The brickwork is in Lakhori style and is double storied. The style of the sanctum santrum is offbeat with the sanctum juxtapositioned to form a single structure bearing a composite domical and vaulted roof styles.  Four domical spires are located around the central domical spise.  The entrance to the temple has a vaulted alcove design.  Beautiful murals decorate the sanctum interior and the octogonal wall below the inner dome and square chamber of the sanctum.

Bhishma Kund or Narkatari tank is located about a mile and half from Thanesar on Kurushetra Pehowa road. The legend says that Bhishma, the elder of the Pandava and Kuru clan gave up his life voluntarily at this spot. It is believed that the waters of the tank were summoned forth by Arjuna to quench the thirst of Bhishma. There is a temple dedicated to Bhishma on this spot adjacent to the tank.

If you have liked this post, please do leave your comments. If you are looking for similar kind of content, please visit my website http://www.consult4content.com and leave me an order for content.

Should you care about RSS feeds?

Category : Communication, Content Marketing, General, Information highway, News and society, Self help, Types of content

There is a clickable legend on the sidebar of my blog which says Entries RSS . What is that? Should you care?

RSS stands for Rich Site Summary. This is a format that delivers regularly changing web content to subscribers automatically. News related sites, weblogs and other online publishers find this tool very useful for delivering their content to their readers via the RSS feed.

What is there in it for you? RSS feeds can solve a problem for you if you regularly follow my blog. You will be automatically informed the moment I put in new content. This will save you the trouble of visiting my site everytime and will also ensure your privacy–you do not have to join the site’s email newsletter or register with the site. This technology is becoming very popular as more and more sites are offering you RSS feeds.

What do you need for reading a RSS feed? There are several feed readers that can be downloaded and used to read the feed. But, what happens if you subscribe to RSS feeds in more than one site? There are News aggregator software that allow you to grab the RSS feed from various sites and display them for you.  A few examples of feed readers are: Amphetadesk (Windows, Linux, Mac), FeedReader (Windows), and NewsGator (Windows – integrates with Outlook). Web based feed readers include:My Yahoo, Bloglines, and Google Reader.

Once you have your feedreader installed, all you need to do is to add the RSS feed of the sites you are interested in to the list of feeds in the feed reader. The feed reader then automatically checks the sites for new content and displays them on your reader for you.

So, if you are interested in subscribing to the RSS feed on this site, click on the link and keep up with my posts!

Is your child a genius? Don’t let him become an idiot

Category : Communication, Content Marketing, News and society, Self help

Every child is born a genius and made to grow into an idiot.  I am not saying anything new. I am just reiterating a fact that all of us are aware of but refuse to acknowledge.

Have you ever seen a child who has not learnt to walk or talk on his own (except if they are challenged)? Have you ever found a child who is not curious about things and willing to learn? So, if curiousity and willingness to learn are the foundations of learning, why does the child not turn into a genius?

The truth is that the child is really a genius but academic genius is the only kind of genius that is recognized in the educational system today.  There are  musical geniuses, business geniuses and sports geniuses in the school system.  They are all stifled and regimented into enhancing mental skills. Their natural insincts are suppressed till they are no longer aware of their native genius.  If they shine and blossom forth into geniuses in business, sport or arts, they are exceptions rather than a rule.  These are qualities that are not evaluated in the education system and found to be extraordinary.

Recall, how often we have been told that not everyone can aspire to become a musical genius or a business genius or a sports genius?

How is academic genius defined?  By evaluating IQ.  What is IQ?  It is Intelligence quotient. How is that arrived at? By dividing the mental age by the chronological age and multiplying the product with 100. It follows that if you want to continue to be a genius, you need to continuously learn and maintain your mental age at a level that is higher than your choronological age. In other words you need to maintain a disparity between your mental and physical skills.

Boy! does that sound tiring? I rather not be a genius if that is the criteria! To me, learning is all about understanding ones own peculiar capacity for learning and applying that knowledge effectively.  It is all about being free from fear of making mistakes or sliding down a scale of perfection.  It is about doing that which your natural inclination drives you to do and doing it well.

So, do not force your child to grow into an idiot by insisting that there is only one kind of genius he can be–an academic genius.  Allow him to realize his potential and grow into the genius he is destined to be.

How much more punishment do you want to take?

Category : Content Marketing, Money & Finance, News and society, Self help

All those who save money are punished. How much more punishment do you want to take?

The sad truth is that those who save money and husband it in fixed deposits get nothing for their pains. The small interest that is derived from the deposit is sliced through by taxes and the balance is swallowed up by inflation.  The money in the deposit does not grow and everyone knows that the value of capital deprecites with rising costs.  Net, Net–savers are losers. or it appears. Savers are the ones that are severely punished for their pains.

The problem arises from their perception about money. “Saving is good. Debt is bad.” So, they struggle to save money and pay of their debts. They do not think that they can use borrowed money to generate money.  They borrow money to pay off a liability. They insist that they are wise.  Do you agree?

I do not. Those who understand money and the velocity of money are the winners!

Let us examine this fact.  When one person puts money into the bank for the purpose of earning interest (that is eaten away by taxes and inflation), another borrows it. The person who puts in the money, loses money. The bank makes money by lending other people’s money.  Businesses make money by borrowing from other people (via the bank or getting others to invest in Public offers). In other words, those you use other people’s money to make money are the gainers. They are also rewarded for it by way of tax incentives on interest/dividend paid on borrowed capital.

It appears, that there is good debt too! If you understand the dynamics of it, you may cease to be punished for your pains! You need to decide how much more punishment you are willing to take!  Get educated. Increase your financial IQ and get going!

Money dynamics:Do you understand money?

Category : Communication, Content Marketing, General, Information highway, Money & Finance

antgrassopper1All our lives we have been taught to lay aside something for the rainy day.  We have been shown examples of how the ant saves up while the grasshopper whiles away the time and regrets his laziness. Yet, if you look around you those who save up money meticulously are the ones who seem to lose out all the time. The ones who do not save up for the rainy day seem to do very well and seem to enjoy what life has to offer them! Are we fools?

No and Yes. We are not fools because saving up for a rainy day is a wise thing to do. But yes, we are fools, because the way we are saving up is wrong.  The money we save up has poor velocity and returns are meagre. The winning formula has never been taught to us. Our parents did not know it themselves, so how could they teach it to us?

Look at the interest rate your bank offers you. It is about 2% in America and 6% in India.  Of course something goes into the Government coffers by way of tax and the rest is eroded by inflation. You get back a small sum or nothing at all, for all the pleasures you have forgone to save up that money. The bottom line is that you are not getting much for your pains.  At least the grasshopper had a good time.

The secret of getting somewhere quickly with your money is making sure that you understand money and its dynamics. You must learn to distinguish between assets and liabilities. You must learn to identify liabilities that are masked as assets and seeming liabilities that are really assets. For instance, if you have purchased a property with a loan and the rent on property repays the instalment of loan and also puts some money into your pocket, you have created an asset. If your house property draws money out of your pocket and puts nothing into your pocket, it is a liability.  Unless you are going to trade your smaller property in for purchasing a bigger property(taking advantage of prevailing tax laws) with a larger loan that pays for itself, the capital appreciation really does not count!  It will not create wealth for you.

If you cease to look at money as an object, a possession, you will begin to see that money is really an idea.  Ideas are made up of words and words have momentum and direction. They fulfil a destiny.  For instance, instead of repeatedly saying “I cannot afford something”, try saying “how can I afford it?” You will find that you begin to have ideas about how to make money and how to get money working for you.

It is also important to understand that it does not take money to make money. Money can be made out of –an idea, a concept.  Thereafter, you only need to work on the idea of geting your money to make you money! Look at the forward trading market and the stock market and you will realize that money can be made without investing money!

In brief, you need to change your mind set about money. You need to make your money work for you even if you work for money meanwhile.  Becoming rich and having enough money for the rainy day requires meticulous planning and compelte understing of the dynamics of money.

Tracking the Trackers

Category : Content Marketing, Keyword search, Search Engine Optimization, Search Engine marketing, website content

trackingTracking the trackers is the game that we have played out again and again all our lives! I do not think there is a single human being in this world who has not used this game to strategize and learn how to manipulate events to an advantage.  Are you wondering what I am talking about?

I am talking about the process of learning to relate, collate, attract and in a sense organize actions and reactions to things and events around us.  For instance, we watch  our parents  intently to understand what they smile upon and what they frown upon. We learn what is acceptable behavior.  We know they are tracking us for this “acceptable behavior” and frowning on “unacceptable behavior”. Our tools are their expressions and reactions. We learn how to track them using this tool. Thereafter we behave in ways that would appease the trackers and make them smile more than frown.  We do the same in school, college and at work.  The tracked trackers teach you how to track them and we creating tracking conditions that make sure they track us the right way!

Google-Keyword-SearchSearch Engine Optimization is nothing but an online version of track the trackers.  We have a product we wish to promote. We track user behavior by searching for frequently searched keywords that are associated with our business. We use tracking tools that are available online to track this behavior. Once we have tracked it, we use the keywords to make sure that search engines track us and place us where trackers(browsers) of the keywords see us and visit our sites!

We use the same tools to track the competition and to check where they are placed vis-a-vis our website.  We examine what kind of traffic flows to their site and use tracking strategies to divert the traffic to our own site. Here we are tracking the competition.

We again track websites that may be interested in using what we have to offer or which sell a complementary product or service. We use this tracking information to find out if these websites could partner with us and link back to us reciprocally or one way to promote our products. We find partners and affiliates in this manner.

Therefore, if you are in the business of creating websites or are contemplating creating websites, you need to just consciously play the game you always played instinctively! Use the innumerable tools that are available for free or at a price on the Internet and track the trackers so that they track you correctly. Alternately, you could hire the investigators called web consultants and SEO experts to do the investigation and play the game for you.  Tracking the trackers is challenging and may even be profitable! So why wait? Start now! Get the mastery you seek!

Who says we should not put old wine in new bottles?

Category : Communication, Content Marketing, Creative writing, Defining Content, Types of content

Retelling the talesWho says we should not put old wine in new bottles? The wine tastes just as sweet! The epics of yore, are still relevant, meaningful and interesting to readers of today. While the ancient language may make the reading of the content difficult, the story retold in modern tongues, makes fascinating reading. With the Internet connecting the world, mythological stories and content from round the world are available at the click of a button. So it should not be surprising to find an Indian  retelling an American legend or a Russian talking about African tales! What is it that makes these stories evergreen?

It is said that “human nature never changes”. At the core of every tale are human beings. They love and hate; give and take; create and destroy; hope and despair and experience all the emotions that we do today. There is also the eternal triangle of love that dominates this tale–be it love for another human being or love for a nation or concept. So, though the tale is retold, the story does not seem old.  We can still experience and empathize with the characters. We can relate to the situations and concur with their decisions. Old wine in new bottles are completely palatable.

“What about creativity?”–You may ask. Being creative is not merely creating new characters and situations. You can be wonderfully creative interpreting and retelling the tales told by Shakespeare!  Every time As You Like It  is played in the Globe theatre or elsewhere, the actors are giving creative interpretations of the characters, the director is creatively directing the play or the viewer is creatively viewing the whole! A mother telling the sotry of Cinderella to her little daughter is also being creative in her own way.  Creativity is not the exclusive forte of new tales.  It is the essence of presentation; interpretation. So, presenting old tales in new ways is as creative as presenting new tales in new ways!

So, if you are sitting on the fence thinking about creative writing, you could begin by putting old wine in new bottles! It will help you create your new tales in new ways !

Writing for joy! Get your review/article published!

Category : Content Marketing, Creative writing, Defining Content, Types of content

If you have a passion for writing, send us a review of your favorite novel or work of art! You could review sites too! We will publish them on this blog for our reader’s benefit!

  1. Address for sending your review:  smnthsai@yahoo.co.in.
  2. All entries to reach us by the 7th of January 2010.
  3. Reviews that are accepted will be published by 10th of the month
  4. The copyright for published reviews will rest with us. You may not submit it elsewhere or publish it eslewhere online or offline.
  5. If for some reason we do not post your review, please understand that we receive a large number of reviews and only publish the best.
  6. Unpublished reviews can be used anyhow, anywhere by you.
  7. Of course, you understand that you will not get paid for the published reviews!
  8. You can get a linkback to your site or blog.

Note: I have received some articles which are not in keeping with the theme of the site. I am afraid that the error lies with me. I apologize for the same.

I request writers to submit articles that are related to the theme of the site: Content, types of content, defining content, content markets, game reviews, book reviews, audio content, video content and so on.You can even review a website content and submit the site review. You can review online games and submit them. However, articles on career couseling or self help will be out of sync with the blog theme.

I also find that the articles submitted are not free from plagiarism. Please make sure that the articles are original and your own. All articles will be checked with anti plagiarism software before publishing. All articles will be published in your name and responsibility for the content will vest with you.

A googly or a google?

Category : Content Marketing, Defining Content, Information highway, Keyword search, Search Engine Optimization, Search Engine marketing, Types of content

googlyWordnet describes “googly” as a cricket ball bowled as if to break one way that actually breaks in the opposite way. “Google” of course is a search engine that throws up googly’s when one searches for something! Puns apart, all search engines do that.

Why is that so?  Search engines are after all computer programs. You need to create databases and databases means records of something. So search engines create data bases of frequently searched words and match them with websites in which these words occur. They also create databases of links that connect  or from one site to another. When a user types a keyword, the database is searched and results are produced. When ranking sites access a website, they check the number of links to the site or from a site from the database and award the ranks. Hence, it is not surprising that a new world of commerce has grown around search engine optimization and link building!

But what about the googlies? I thought we were talking about search engine googlies! Yes we are. However, if you look deep into the issue you will find that it is not the search engines that make the googlies but the site owners who force search engines to produce the googles that visitors see! How?

Many site owners set out to improve page rankings for their site by ensuring that their sites are search engine optimized. Of course, they do not make a fetish of providing their visitors with information or knowledge in the process. They include the keywords in image descriptions, title of the page and scatter the keywords in sufficient percentage to ensure that search engines are hoodwinked into thinking that the site is relevant to the keyword. After all search is a computer program and the law of garbage in garbage out never changed since the introduction of the computer.

These site owners also love article directories. They will buy or create quantities of articles that are qualitatively poor but provide links back to their sites to make sure Alexa and other similar sites rank them high because of the number of incoming links to the site.  While this is cheating for links, how does it matter?

In the circumstances it is not surprising that “searchers” experience the “goglies” when they search for relevant information.  What is your experience? Do you get googlies when you google? Come share it with us!

The exploitative content market–who will bell the cat?

Category : Content Marketing

Depression and SorrowThere is a growing content market out there on the Internet. Yet it has not found its level. You can have content for as cheap as $1 dollar for 500 words to $50 for 500 words and all the shades in between. The range indicates that quality is not the altar at which the content buyers and content sellers are worshipping.  It is the quanitity of content that one can command at a cheap price, that seems to govern the market. If you browse the Internet you will find that there are a large number of project auction sites like http://www.rentacoder.com or http://www.elance.com or http://www.ifreelance.com which bring buyers and sellers of articles together. Of course, these sites take a large commission for the service and  in a sense, are not really responsible for the quality of content that is bought and sold.

What is the modus operendi of this market? It is an online market where buyers post auctions for projects–software or writing projects.

  • The content buyers specify the maximum monetary limit and the site specifies or does not specify a minimum monetary limit per project.
  • Sellers enter the content market with their bids and samples of previous work.
  • The site provides an overview of content seller and content buyer reputation and a selection is made by the buyer from among the bidders on the basis of the samples, reputation overview or whatever criteria that the seller decides to make the basis of his selection.
  • Time frames for completion of the project can be specified by the buyer and the seller must agree or request extention of time frame for comfortable execution of the project.
  • Funds may or may not escrowed with the auctioning site while the project work is in progress. If the funds are escrowed, the buyer and seller must agree that the work iscompleted in all respects before the funds are released to the seller account.  If funds are not escrowed, the seller must just cross his fingers and hope that he will get paid for the work he has executed.
  • If there is a dispute and the site has an arbitration process in place, the bias is heavily in f avor of the buyer. Perhaps, the site does not want to displease those who bring it business?

Unfortunately, this is a buyers market and the buyers who populate this market have a clear cut agenda. They enter this market for quantity of content, rather than quality of content(barring a few exceptions). They are out there, to get sufficient number of articles for posting to article directories and getting themselves back links to their sites, so that the google rank improves. This is very similar to the trend that was noticed in the early days of site rankings when everyone filled their pages with keywords, just to get the attention of search engines and to get good page ranks for their sites. Neither the writer nor the visitor seems to be the focus of attention on these sites. Quality does not matter. Information does not matter. So, it is no wonder that visitors who come to sites via search engines leave the site disappointed and little puzzled by the results thrown up by search engines!

The sellers are weak, unorganized and desperate set of individuals who are willing to sell their writing talent for a song. The auctioning process, places the best and the worst of writers on par. Often it is the worst writer who is willing to work for as little as $1 an article who succeeds in getting the most number of projects. The writers who provide quality content, have to struggle for years to get to the happy position of offering their services to buyers for a little over $5 an article of 500 words–even that is exploitation as it takes about an hour to produce an article of good quality–the base labor rate is $7 per hour or more in most parts of USA. Many leave the market dispirited and discouraged as the commission demanded by the auction sites, eat into the earning and they get only 85% of their earnings credited to their user account and the final amount that reaches them via a Paypal account or a bank may be as little as 75-80% of the total project value! There is also a base minimum that is fixed as the minimum site commission in these auction sites.  Some demand $3 and others $10.  So it is really uneconomical for the quality article seller to work on these sites for gain if they manage to get only small projects. By the way, buyers can post their projects for free! They do not get charged a single penny for the service the site renders them!

Having said all this, the question remains should one use the auction sites to get content for websites?  Shrewd business men will not stay away.  So long as search engines rank sites on basis of incoming links, auction sites will have their heyday!  Buyers will post projects that demand “quantities of content” whatever the quality! Sellers will flock to this market and prostitute their talent for whatever exploitative price that the buyer offers.

The question that we must really ask ourselves is: “Can we afford to showcase our products with poor quality content in an age that is transitioning from the Information era to the Knowledge era? Who will bell the cat?”

Visual content: Pictures Speak Louder Than Words

Category : Communication, Content Marketing, Types of content, website content

Normally, the term “content” is instantly associated with articles, posts and other such forms of written content. This notion that content only includes written matter within its ambit is incorrect and this post looks to increase your awareness to the existence of another, arguably more powerful, part of content beyond mere words and sentences – a part of content that is commonly referred to as visual content.

Visual content is an all-important part of content that is often not granted the attention it deserves. Content developers tend to treat words as primary content matter (true content) and hence relegate visual content to a secondary role, that of backing up and supporting the said primary matter. However, facts state otherwise.

It is found that visual communication can often be far more effective than any number of words or flowery sentences. Most learning happens only when visual aids are also present. When a child first learns his alphabets, A only makes sense to the extent that it is associated with the image of an apple (A for apple), and in order to be able to do this the child must first know what an apple is and for this too it is necessary to offer a graphic drawing of the apple. Numbers are no different, requiring a visual display of quantity in order to communicate the value of a numerical sign. This is basically how learning continues for almost anything all through our lives.   So if you want people to better understand what you’re saying you’d best use pictures and images! Further, visual communication is a more powerful means of communication than words as pictures can be understood by a more universal audience.

The simple truth is that pictures speak louder than words. If you truly want to enrich your web content, you’ve got to accept this truth. Adding quality visual content to your site will help you further fully understand its overwhelming power and importance in reaching out to a global audience.

Here are a few pictures that prove the point!

1964

Woman mourning her husband : Greek Turkish War

burning-monk

Monk protesting against religious persecution

Tsunami

Tsunami: woman mourning the dead

Buying Content Off The Shelf With Copyright : Is Content a New Age Product?

Category : Content Marketing, Types of content, website content

There are many things that you are accustomed to buying off the shelf, it’s safe to say that content is not one of these things.  It’s not on the list not because it is an impossible idea but simply because nobody’s made it possible to do this so far. But that’s no longer the case, in a market changing step content is all set to become the most desired new age product right here on consult4content.com

When buying content through ‘regular’ means (from article directories or through auction sites) the possibilities available to a consumer are limited. In the case of article directories you are left with no option but to take the content in the form that it is given whether it is fully satisfactory to you or not. With auction sites, the difficulty lies in ascertaining the quality of the content that you will be paying for. If you haven’t had a long term relationship with a writer you can never be assured of a particular quality standard. On c4c, we’ve made content a consumer product and in doing so have simultaneously eliminated most of the issues that commonly plague all of you who are looking to buy content online.

The primary issues of concern in regard to content, as identified before, are that of quality assurance and relevancy. However, when shopping for your content on c4c you need not worry about either of these issues. This is because c4c allows you the opportunity to read sample articles and content already posted on its pages and ensures that all the content sold through the site meet the quality standards as shown in these samples. So before you buy your content you know the quality that you can expect. Secondly, c4c provides not only readymade content that can be instantly bought but also provides content made-to-order that will be written to suit your needs and requirements while maintaining the same quality standards. By doing this we ensure that the content you buy is of the highest quality and also entirely relevant to your particular site.

By now I’m sure there’s a little alarm bell going off in your head screaming “what about copyrights?” The content available on c4c is entirely copyrighted content, unique, exclusive and non-infringing on the copyright of any other content already available. Upon purchase, the copyright will be vested into the hands of the buyer. Once sold, it will not be available for purchase by any other customers.

So it’s unique content, exclusive content, meeting all quality standards and can be tailor made to suit your particular needs. And it is content with copyrights. What more do you need to convince you that content truly is a new age product ready to be snapped off the shelves? Find out for yourself right here on consult4content.com.

Social Media Marketing: Identifying the Right ‘connectors’ In A Social Scenario

Category : Communication, Content Marketing, social media marketing

Since it first started, social media marketing has gone on to revolutionize the world of marketing. Using social networks, online communities, blogs, wikis and other such online collaborative media for marketing, sales, customer services etc., has redefined the idea of effective large scale marketing. The reach of this kind of marketing far surpasses that of any run of the mill marketing strategies as the medium itself is made up of thousands of targeted consumers/users. However, even in the case of social media marketing there exist many tricks and trade secrets that can help make your campaign hotter and more successful than others. One such trick is to identify the right connectors!

Generally connectors are said to be persons who know a large number of people and are in the habit of making introductions. In this context, they are persons who have built up a large number of connections in a select social media space. These people are the hubs of human social networking and are acquainted with persons from across an array of social, cultural, professional, and economic circles. Selecting the right connectors for your media campaign involves finding the persons who are best suited for and most likely to ensure that what reaches them then spreads on to the people they know (your real target audience).  If you identify and target the right connectors in your social media marketing campaign you can expand the extent and reach of your campaign with hardly any effort of your own.  Having done the ground work to identify your connectors and subsequently reeling them into your campaign they will then go on to spread your campaign onto the numerous contacts and connections held by them.  In this way the word spreads far wider than otherwise possible.

Additionally, because the people becoming involved in the campaign this way, are doing so at the instance of somebody they already know the likelihood of their participation becomes greater than if it were just a random media marketing campaign. Hence, by choosing the right connectors you don’t only widen the scope of your marketing campaign to include more social media participants but you also increase the effectiveness and impact of the campaign itself. Choosing the right connectors could very well be the make or break move in the success of your social media marketing campaign!

The Tipping point or stretching point?

Category : Book Reviews, Content Marketing, Creative writing, Types of content

tipping

A friend recommended “The Tipping Point” to me.   They even went to the trouble of getting the book and delivering it to me. While they would not tell me what they found so interesting about the book, they slyly insisted that reading it would “Streeeeeeeeeeeeetch” my imagination. Well, I plunged into the book and emerged gasping. Have I been tipped the double? or Is it an attempt to streeeeeeeeeetch my mind till it breaks?

Strangely, the book seems to have really hit the market with a bang. It is so popular. While I have no data on the number of people who bought the book (for whatever reason), every book store seems to be stocking the book.  The circle of friends to whom I mentioned the book nodded wisely and pretended that they had read the book or were at least interested enough to chech out what Gladwell had to say in the book.

What does he have to say? What are the facts he is laboring to prove? The Three Rules of Epidemics lays the foundation for the argument. Often forces converge to a point where the scales are tipped and an epidemic occurs.

A recast of the “critical mass” concept? Perhaps.

He argues that  “The laws of the few” is governed bythe nature of the messenger.  The connectors, the mavens and the salesmen often tip the balance and create word of mouth campaigns that spread with widening ripples round the globe. ( Is this the “tipping point” social media consultants are seeking to exploit?–sounds like it!) While the argument is impressive, the examples are painstakingly fitted into the frame and are not the seamless “best fit” instances.

“The stickiness factor” is about Seasame Street, Blue’s Clues and Educational viruses. It is about making sure that what is said sticks to the memory. Great idea. It is seen as a useful factor in creating literary epidemics, educational epidemics and advertising gimmicks! Again the instances fill the pages and get unstuck from the mind

“The Power of context” and the rise and fall of New York Crime is bizarre!  Goetz actions are seen as the tipping point of crime. The dark night before the dawn etc. Really, there is a limit to streeeeeeeetching the point. Small changes in environment brings about large changes of context is the burden of the arguments and as the book progresses, the reader is “burdened” with examples that will not fit neatly into the defined slots of logic!

On the whole “The Tipping Point” was an experience in mental streeeeeeeeeeetching. My friend was right it streeeeeeeeeeeeched my imagination to the point of failure!

Scintillating Speeches: The Power of Verbal Communication

Category : Content Marketing

martin-luther-king2He stood atop a set of stairs and he said “I have a dream, that one day……..” and thousands and thousands of folks who had gathered around those stairs listened. He stood outside his home and he said “We will gain our independence, but without the use of violence” and a whole nation obeyed. He stood beside his people and he called for revolution and they all believed. He stood on a podium and declared his desire to rule the world and it became the want of the hundreds of thousands present. Martin Luther King Jr., Mahatma Gandhi, Che Guevera and Adolf Hitler all wanted very different things, but they achieved their aims through the effective use of one common tool – speech.

It is by now an undeniable fact that verbal communication is the primary, preferred and most effective way to interact with people, whether individually or in groups. It reaches out and creates understanding, this understanding then becomes a belief and the belief then becomes a practice. Speeches are one of the most commonly used tools for effective communication with the masses. The great men we’ve spoken about above used their words to brainwash whole nations of people (in good ways and bad) into believing that they all wanted the same thing. Until today, every leader of the people must make use of the power of speech in order to establish his supremacy and ability to lead. The present President of the United States, Barack Obama rose to attain the honour of being the first African-American President at a time when no one thought it were possible not only because of shrewd political prowess but primarily because of his flair and comfortable use of words. When Obama said the time for change is here, not only Americans but people al over the world believed that change was truly in the offing. Obviously, having convinced the people that he knew that change was imminent; it was only natural that they then elected him to guide them through the process itself!

Speeches are all powerful, and when structured properly they can well be lethal. I use lethal here not in a dangerous sense, but in the sense that they are precise and can elicit a desired response from your audience. If you know what you want, a high quality speech is a tool through which you can convince your audience that you know what they want too. It is arguably by far the best, most effective and efficient way of making use of verbal communication.

Such is the scintillating power of speech that entire nations can be brought to believe and desire, all it takes is a  few, extraordinarily structured sentences!

What is the true name of the game?

Category : Communication, Content Marketing, Defining Content, Search Engine Optimization, Search Engine marketing, Types of content, social media, social media marketing, website content

cyber-warIf you are a fan of fantasy fiction, you must have read “The Inheritance Triology”.  The characters in the book are extremely anxious that no one guesses their true name. The true name is nowhere defined, but one can infer that the true name is the real essence of the person and it can be figured out by people who know the innermost thoughts of the individual.  If you know the true name of a person, you can have complete control over his thoughts and actions!

Perhaps the characters in the novel would be amazed if they were to encounter the techies and consultants of today who are struggling to guess the “true name” of websites!  Is this a game for better control of business or……… what?

It is clear that the players of the game “Web Presence” begin with a well defined  set of rules. The rules fall into neat categories–Search Engine optimization, Search engine marketing, Keyword optimized content, link building, Page ranks, site scores, Partnering, affiliating and so on.  Each rule based evaluation produces a tally. The tally and subsequent rank, marks the extent of control or lack of control.

The contest–as usual–is with the opponent–your competition (such fierce competition at that!) to grab positions (page ranks, incoming links etc) and seize assets (keywords, traffic) and wage cyber wars for a variety of reasons–sometimes based on rules and sometimes lawlessly (if you consider the hackers, virus producers etc). The “web presence” or “true name” will also be determined by how effectively and efficiently you win the cyber wars and stand terrorizing the attackers.

On the stands are the hordes of spectators who watch the game and influence it. These are the poeople who blog, twitter, forum or socialize and create the traffic to the site and also discuss among themselves about the merits of the site (with or without reference to the tally). These are people who have something to say about what intersts them and what the “true name” should be.

Ultimately, getting at the “true name” may well prove to be too much to “bite off” and chew….

So, what is your take on that?

The Things That Make A Good Product Review Stand Apart

Category : Book Reviews, Content Marketing, Defining Content, Game reviews, Product Reviews, Types of content, software reviews

b129752636Product reviews! They’re everywhere and anywhere! Run a Google search on absolutely any product under the sun and you’re bound to return at least a hundred results reviewing the said product. But, make no mistake, it’s no small task to write a product review, a good, high quality one that is. And there is a desperate need for people who can write such quality reviews of products. So, if you’re looking to write a product review, and you want to set yourself apart from the other trash that is rampantly available on the internet, play close attention to these words of possibly life altering advice. Along with honesty and integrity, here’s a look into some of the things you must keep in mind when looking to write a high quality product review!

Firstly, you must be knowledgeable about not only the product that you wish to review but about its market environment as well. That is to say that prior to writing your review you should be aware of the product, its nuances, its comparative superiority over other similar products and most importantly, you should be able to understand the special qualities of the product that may not appear obvious to uninformed eyes. Another crucial requirement is neutrality. While your review itself may be pro or anti the product depending on your experiences with it, your initial approach to the product itself should be neutral. It is only by establishing this element of neutrality that you will be able to convince readers to believe that you have truly done your homework and are not just one more of the hundreds of previously prejudiced ‘know-it-alls’ who freely dispense their two bits, however ill-informed  they may be, to anyone who will listen. This brings us to the third and most important feature essential to any good product review – reliability. As a reviewer you must make efforts to ensure that all your reviews, no matter what type of product they may review, state the truth vehemently. Whether they are pleasant or not is irrelevant, what is important is to convince readers that you are a person who will put forth the truth no matter how ugly it may be. Your words are your only reputation in this field and they must scream out to all your readers that you are a person with character, honesty and integrity!

This is only a basic introduction to what is a complex and interesting field in today’s consumer driven world. Incorporate these tips into your writing and you can be sure to convert all your readers into believers who will come to blindly trust your opinions and therefore your reviews!

The Fundamentals Of Game Reviewing

Category : Content Marketing, Defining Content, Game reviews

Game reviews are unlike most other reviews. They are a skill unto their own, a task that is meant only for the most able. Or, maybe, it’s a task meant only for the well informed. That’s right, thexbox360 turf may be exclusive but there are certain basic ground rules that apply when writing a game review and by sticking to these said rules it will become much simpler for any one of you to create a competent review of a game! Of course, the true quality of the review will be determined by the quality of the content that you bring to it, but that’s for you to think about and decide at a later point. My aim here, is merely to introduce you to the fundamentals of game reviewing.

Lesson one: Never underestimate your opponent.

Readers of game reviews are usually avid gamers who are seeking their next challenge. Given these circumstances, they are bound to know exactly what they want and will be quick to spot any holes in your review. This means that you simply cannot write a review without first doing your homework thoroughly. Play the game yourself,  and then write based on your personal experiences from such exposure, it simply will not do to watch others play the game. When it comes to talking about the  feel of the game, the graphics, the theme, the ease of use of the interface, the quality of the artificial intelligence and other such nuances it is best you refer to personal experiences.

Lesson Two: Know Your Turf Better Than Your Enemy

It is important that you delve into every possible detail in order to extract as much information as you can. Lace your review with interesting tidbits about the history of the game, its evolution, compare it with previous editions or other similar games, describe the story sequence,if any, mention the length of the game, whether it is single or multi-player, whether it can be played live with other players or not, whether there are any age restrictions, if there’s anything to know about this game, make sure you know it!

Lesson Three: Be Honest In Your Opinions

Be unabashedely honest in your overall review of the game. Rate it without bias after having substantiated the reasons for your support or criticism of the game. You have to convince readers to trust your judgement and you can only do this by establishing two things: a)that you’re opinions are honest and b)that they are framed based on valid reasoning!

This may not make you an  expert but you can take satisfaction in knowing that you  have started your learning. Keep these tips in mind when writing your next game review and you are bound to notice the startling difference in the quality of your content!

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