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Resolutions recorded on liquid surfaces! Having made an ardent promise to myself and my readers that I would henceforth cease to be a drop out and would spend time writing a blog a day, I have failed to keep my word.  It seems these resolutions...

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What is so addictive about blogging? I never did think that I would drop out of blogging.  Yet I have been so tardy with my posts that I am nearly a drop out! So, it is clearly a time to examine why did I start this blog in the first place...

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Laser Hair removal When cutting, waxing, and shaving is no longer desirable or feasible, some patients seek laser hair removal.  Most people have hair covering their bodies that is lightly colored and fine and therefore,...

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Gardenia If you receive a bouquet of Gardenias you can be sure that the sender thinks you symbolize purity and sweetness and they are telling you of their secret love for you. Since a gardenia plant or bouquet...

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Freelancer alert: Not an export code-A purpose code! While we have been busy speculating on what is an export code and what it takes to get one issued from DGFT, paypal has issued a clarification that it is not an "export code" but a purpose code which needs...

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Who says we should not put old wine in new bottles?

Category : Communication, Content Marketing, Creative writing, Defining Content, Types of content

Retelling the talesWho says we should not put old wine in new bottles? The wine tastes just as sweet! The epics of yore, are still relevant, meaningful and interesting to readers of today. While the ancient language may make the reading of the content difficult, the story retold in modern tongues, makes fascinating reading. With the Internet connecting the world, mythological stories and content from round the world are available at the click of a button. So it should not be surprising to find an Indian  retelling an American legend or a Russian talking about African tales! What is it that makes these stories evergreen?

It is said that “human nature never changes”. At the core of every tale are human beings. They love and hate; give and take; create and destroy; hope and despair and experience all the emotions that we do today. There is also the eternal triangle of love that dominates this tale–be it love for another human being or love for a nation or concept. So, though the tale is retold, the story does not seem old.  We can still experience and empathize with the characters. We can relate to the situations and concur with their decisions. Old wine in new bottles are completely palatable.

“What about creativity?”–You may ask. Being creative is not merely creating new characters and situations. You can be wonderfully creative interpreting and retelling the tales told by Shakespeare!  Every time As You Like It  is played in the Globe theatre or elsewhere, the actors are giving creative interpretations of the characters, the director is creatively directing the play or the viewer is creatively viewing the whole! A mother telling the sotry of Cinderella to her little daughter is also being creative in her own way.  Creativity is not the exclusive forte of new tales.  It is the essence of presentation; interpretation. So, presenting old tales in new ways is as creative as presenting new tales in new ways!

So, if you are sitting on the fence thinking about creative writing, you could begin by putting old wine in new bottles! It will help you create your new tales in new ways !

Writing for joy! Get your review/article published!

Category : Content Marketing, Creative writing, Defining Content, Types of content

If you have a passion for writing, send us a review of your favorite novel or work of art! You could review sites too! We will publish them on this blog for our reader’s benefit!

  1. Address for sending your review:  smnthsai@yahoo.co.in.
  2. All entries to reach us by the 7th of January 2010.
  3. Reviews that are accepted will be published by 10th of the month
  4. The copyright for published reviews will rest with us. You may not submit it elsewhere or publish it eslewhere online or offline.
  5. If for some reason we do not post your review, please understand that we receive a large number of reviews and only publish the best.
  6. Unpublished reviews can be used anyhow, anywhere by you.
  7. Of course, you understand that you will not get paid for the published reviews!
  8. You can get a linkback to your site or blog.

Note: I have received some articles which are not in keeping with the theme of the site. I am afraid that the error lies with me. I apologize for the same.

I request writers to submit articles that are related to the theme of the site: Content, types of content, defining content, content markets, game reviews, book reviews, audio content, video content and so on.You can even review a website content and submit the site review. You can review online games and submit them. However, articles on career couseling or self help will be out of sync with the blog theme.

I also find that the articles submitted are not free from plagiarism. Please make sure that the articles are original and your own. All articles will be checked with anti plagiarism software before publishing. All articles will be published in your name and responsibility for the content will vest with you.

A googly or a google?

Category : Content Marketing, Defining Content, Information highway, Keyword search, Search Engine Optimization, Search Engine marketing, Types of content

googlyWordnet describes “googly” as a cricket ball bowled as if to break one way that actually breaks in the opposite way. “Google” of course is a search engine that throws up googly’s when one searches for something! Puns apart, all search engines do that.

Why is that so?  Search engines are after all computer programs. You need to create databases and databases means records of something. So search engines create data bases of frequently searched words and match them with websites in which these words occur. They also create databases of links that connect  or from one site to another. When a user types a keyword, the database is searched and results are produced. When ranking sites access a website, they check the number of links to the site or from a site from the database and award the ranks. Hence, it is not surprising that a new world of commerce has grown around search engine optimization and link building!

But what about the googlies? I thought we were talking about search engine googlies! Yes we are. However, if you look deep into the issue you will find that it is not the search engines that make the googlies but the site owners who force search engines to produce the googles that visitors see! How?

Many site owners set out to improve page rankings for their site by ensuring that their sites are search engine optimized. Of course, they do not make a fetish of providing their visitors with information or knowledge in the process. They include the keywords in image descriptions, title of the page and scatter the keywords in sufficient percentage to ensure that search engines are hoodwinked into thinking that the site is relevant to the keyword. After all search is a computer program and the law of garbage in garbage out never changed since the introduction of the computer.

These site owners also love article directories. They will buy or create quantities of articles that are qualitatively poor but provide links back to their sites to make sure Alexa and other similar sites rank them high because of the number of incoming links to the site.  While this is cheating for links, how does it matter?

In the circumstances it is not surprising that “searchers” experience the “goglies” when they search for relevant information.  What is your experience? Do you get googlies when you google? Come share it with us!

What is the true name of the game?

Category : Communication, Content Marketing, Defining Content, Search Engine Optimization, Search Engine marketing, Types of content, social media, social media marketing, website content

cyber-warIf you are a fan of fantasy fiction, you must have read “The Inheritance Triology”.  The characters in the book are extremely anxious that no one guesses their true name. The true name is nowhere defined, but one can infer that the true name is the real essence of the person and it can be figured out by people who know the innermost thoughts of the individual.  If you know the true name of a person, you can have complete control over his thoughts and actions!

Perhaps the characters in the novel would be amazed if they were to encounter the techies and consultants of today who are struggling to guess the “true name” of websites!  Is this a game for better control of business or……… what?

It is clear that the players of the game “Web Presence” begin with a well defined  set of rules. The rules fall into neat categories–Search Engine optimization, Search engine marketing, Keyword optimized content, link building, Page ranks, site scores, Partnering, affiliating and so on.  Each rule based evaluation produces a tally. The tally and subsequent rank, marks the extent of control or lack of control.

The contest–as usual–is with the opponent–your competition (such fierce competition at that!) to grab positions (page ranks, incoming links etc) and seize assets (keywords, traffic) and wage cyber wars for a variety of reasons–sometimes based on rules and sometimes lawlessly (if you consider the hackers, virus producers etc). The “web presence” or “true name” will also be determined by how effectively and efficiently you win the cyber wars and stand terrorizing the attackers.

On the stands are the hordes of spectators who watch the game and influence it. These are the poeople who blog, twitter, forum or socialize and create the traffic to the site and also discuss among themselves about the merits of the site (with or without reference to the tally). These are people who have something to say about what intersts them and what the “true name” should be.

Ultimately, getting at the “true name” may well prove to be too much to “bite off” and chew….

So, what is your take on that?

Digging it or Twitting it: The social media world

Category : Communication, Defining Content, social media, social media marketing

WesblogphotoDigging, blogging, twitting, socializing–this is the buzz of the day! Are you on facebook? Orkut? MySpace? or the countless social web spaces that are mushrooming around you?

Who are you friends in each of these social sites? Are they the same? Are they a different? What do they feel? What do they think? What do they like? How often do you meet? ARE THEY REAL?

The truth is that the social media inhabitants are AVATARS of ourselves.  The social media world is a chance to create the person we think we should be. (Not all of us may do that, but why not? It is harmless) We endow ourselves with a personality that is a figment of our dream about ourselves. Of course our friends avatars are the same, so I suppose it is as it should be.  It is a social world where avatars interct with avatars using tools of interaction.

The reality is, we have began to rethink the human interactive experience. We are convinced that we are designing immersive, intelligent and communicative interfaces that can replace physical interaction in cyberspace. True, everybody gets to voice their opinion (no powerful voices cutting you out). True, everybody has the same tools to communicate and everybody can reply anywhere, anytime. It all seems very democratic and above board.  Of course, this world is also not devoid of influencers or networkers.

Interestingly, a few of us may struggle to influence our groups or friends, by developing enough clout on the network. We may put in the necessary hard work to be the “bully” on the network or to prove that we know the “notables” and are in the inner circle of the rich and the famous!

Most of us would prefer to be networkers. As a networker, we can be a “creative”, if we contribute actively to the content on the network.  We can be “immersed” if we are there for professional reasons. We can be “Observers” if we just browse and read and do not contribute. Finally we can be “inactives” if we just have social media memberships that we do not exploit.

Of course, categorization can vary based on perspective, but we will certainly must be fitted in a category by the Social Media world.  After all, we are a name on the list and we perform operations on a site. Our activities are data and data has labels and trends.

So if you are on digg, twitter, facebook, orkut or linkedin or what not–Welcome to the world of Social Media.  The game is getting serious.

Targeted: the power of language

Category : Communication, Creative writing, Defining Content, website content

abc-blocksWhen looking to reach out to the unknown public at large – written language is by far your most invaluable tool. From eras gone by till this very day, advertisers and publicists alike have made effective use of the multiple mediums of language, video and audio to grab the attention of the public.  And its not only about commercial publicity or the achieving of organizational objectives–language is  an essential and effective interface for fulfilment of even the most basic of tasks. You may use it to achieve something as ordinary as getting  your parent or sibling to act in the way you want them to! Basically, when it comes to reaching out to people, whether known or unknown – written language says it all.

It is the testimony of psychologists  that language is a powerful tool that can be exploited to create a cult, brainwash an audience and prompt them to behave in predictable ways. This power of language stems from its ability to communicate, inform, incite, prompt, attract, fascinate and capture the attention of the recipient. In fact, a whole new industry has grown up around this concept of communication through language–it’s referred to as social media consulting. There are  professionals in this industry who make it their business to tell you how you can exploit the power of language in social media sites to reach out to a vast audience and brainwash them into using your product.

In order to make the most effective use of language you need to first develop a customer base that consists of your actual target group. Having done this, you can then use language tools to build content that attracts, informs, prompts and brainwashes your customer base into behavorial modes that bring a business advantage to you! Working with the assistance of content developers, social media consultants and advertisers you will then be able to determine the best ways to exploit the power of communication that is inherent in language and other auditory and visual modes in order to facilitate the maximum recognition and notice for your product. You can also opt for other mediums of mass linguistic communication such as  blogs, microblogs, social networks  and consumer groups in order to reach out to your select audience. In this way you will be able to draw a greater mass into the thrall of your language – in essence creating your own cult!

Sadly, despite its all powerful role, language is often the most underexploited tool! Making language work for you could very well prove to be your greatest advantage yet! Get on the bus now, and you can watch as your erratic customer base transforms itself into an organized, vast, cult-like, mass of loyal  believers!

Why should you visit my blog about content?

Category : Defining Content, Information highway, Types of content, social media marketing, website content

I had sent out a few invites to friends to come and visit my blog and leave a feedback.  The few who took the pains to visit the blog sent me a question “So what do you want us to do on your blog?”  What does one really do on a blog?

  1. Read the posts
  2. Leave comments about the post
  3. Blog about content (if you are permitted to)

My blog is all about content. What makes for “intelligent content”. How intelligent content is important in the Information age. How content gets indexed; how content adds value to a website; how content is a marketing tool and so on….

Chris Baggott, will certainly dismiss the purpose the purpose of my invite–to share my knowledge– as so “first generation”.

If I say my blogs are all about citizen journalism, I stand in danger of being dismissed as “so second generation”.

If I say that my blog is a compendium to attract human visitors, I would probably be branded as “third generation” blogger!

So whatever the “generation” to which I belong, at the end of the day, I basically want more active, vociferous visitors. I want visitors who share my views or are willing to at least disagree with my views actively. I want them to argue a case or add to my argument in meaningful ways. I want the blog to be a social platform where I can share my views or argue a case with my friends and visitors on the exact nature and quality of content and its role in our daily lives.

So join me in actively discussing the different nuances of content and create the necessary verve and interest around a blog post–so that others too, are prompted to join us in the debate.

If you are visiting my blog on invite or suo motto, please do read the posts and pitch in with your own comments on the rightness or wrongness of the hypothesis that is being expostulated per post! We value your opinion and would love to debate on issues with a gusto!

The Things That Make A Good Product Review Stand Apart

Category : Book Reviews, Content Marketing, Defining Content, Game reviews, Product Reviews, Types of content, software reviews

b129752636Product reviews! They’re everywhere and anywhere! Run a Google search on absolutely any product under the sun and you’re bound to return at least a hundred results reviewing the said product. But, make no mistake, it’s no small task to write a product review, a good, high quality one that is. And there is a desperate need for people who can write such quality reviews of products. So, if you’re looking to write a product review, and you want to set yourself apart from the other trash that is rampantly available on the internet, play close attention to these words of possibly life altering advice. Along with honesty and integrity, here’s a look into some of the things you must keep in mind when looking to write a high quality product review!

Firstly, you must be knowledgeable about not only the product that you wish to review but about its market environment as well. That is to say that prior to writing your review you should be aware of the product, its nuances, its comparative superiority over other similar products and most importantly, you should be able to understand the special qualities of the product that may not appear obvious to uninformed eyes. Another crucial requirement is neutrality. While your review itself may be pro or anti the product depending on your experiences with it, your initial approach to the product itself should be neutral. It is only by establishing this element of neutrality that you will be able to convince readers to believe that you have truly done your homework and are not just one more of the hundreds of previously prejudiced ‘know-it-alls’ who freely dispense their two bits, however ill-informed  they may be, to anyone who will listen. This brings us to the third and most important feature essential to any good product review – reliability. As a reviewer you must make efforts to ensure that all your reviews, no matter what type of product they may review, state the truth vehemently. Whether they are pleasant or not is irrelevant, what is important is to convince readers that you are a person who will put forth the truth no matter how ugly it may be. Your words are your only reputation in this field and they must scream out to all your readers that you are a person with character, honesty and integrity!

This is only a basic introduction to what is a complex and interesting field in today’s consumer driven world. Incorporate these tips into your writing and you can be sure to convert all your readers into believers who will come to blindly trust your opinions and therefore your reviews!

The Fundamentals Of Game Reviewing

Category : Content Marketing, Defining Content, Game reviews

Game reviews are unlike most other reviews. They are a skill unto their own, a task that is meant only for the most able. Or, maybe, it’s a task meant only for the well informed. That’s right, thexbox360 turf may be exclusive but there are certain basic ground rules that apply when writing a game review and by sticking to these said rules it will become much simpler for any one of you to create a competent review of a game! Of course, the true quality of the review will be determined by the quality of the content that you bring to it, but that’s for you to think about and decide at a later point. My aim here, is merely to introduce you to the fundamentals of game reviewing.

Lesson one: Never underestimate your opponent.

Readers of game reviews are usually avid gamers who are seeking their next challenge. Given these circumstances, they are bound to know exactly what they want and will be quick to spot any holes in your review. This means that you simply cannot write a review without first doing your homework thoroughly. Play the game yourself,  and then write based on your personal experiences from such exposure, it simply will not do to watch others play the game. When it comes to talking about the  feel of the game, the graphics, the theme, the ease of use of the interface, the quality of the artificial intelligence and other such nuances it is best you refer to personal experiences.

Lesson Two: Know Your Turf Better Than Your Enemy

It is important that you delve into every possible detail in order to extract as much information as you can. Lace your review with interesting tidbits about the history of the game, its evolution, compare it with previous editions or other similar games, describe the story sequence,if any, mention the length of the game, whether it is single or multi-player, whether it can be played live with other players or not, whether there are any age restrictions, if there’s anything to know about this game, make sure you know it!

Lesson Three: Be Honest In Your Opinions

Be unabashedely honest in your overall review of the game. Rate it without bias after having substantiated the reasons for your support or criticism of the game. You have to convince readers to trust your judgement and you can only do this by establishing two things: a)that you’re opinions are honest and b)that they are framed based on valid reasoning!

This may not make you an  expert but you can take satisfaction in knowing that you  have started your learning. Keep these tips in mind when writing your next game review and you are bound to notice the startling difference in the quality of your content!

User Reviews On Your Site: Boon or Bane

Category : Content Marketing, Defining Content

Business - Internet Access #1For long now there has been considerable debate about the utility of the user comment facility on sites. There has been much argument as to whether it is sensible to incorporate this application into the working of a site or not. If you’re a person who is relatively new to the world wide web and are looking to set up a new site, all this to and fro banter can not only get you confused but may also be quite unnerving. But open your eyes and arm yourselves with the necessary information and you will find that it is really a very simple decision to make! And here given below is exactly all the information you need in order to make this all important decision!

Before, throwing ourselves into the debate itself, allow me to first explain the subject in question. The User comment application is basically the application that you add to a site in order to allow users to leave comments on their opinions, thoughts or experiences on the site or the service or product that it offers. In essence, it grants users an opportunity to express their opinions on your forum. And now for the arguments:

Essentially, those in favor of the use of this application argue that it allows patrons and users to interact and participate in the working of the site. It gives them a chance to involve themselves in the activities of the site making them feel like they too are a part of the entire deal. Also, it creates a quick and efficient route for the site owner/manager to receive concise, quality feedback directly from the users. This brings us to the other side of the coin, namely the demerits. The most significant threat in the use of this application is that of unwanted negative publicity. When you allow users to comment on your site, you are opening yourself up to the risk of receiving negative feedback, which in turn will result in the spreading of a negative reputation for the site or the services and products that it offers. Further, such negative information may be false or without basis, and yet nevertheless be damaging! This is a risk that many people are not willing to run. However, looking at the bigger picture, I can’t help but point out that user interaction is an essential ingredient for the success of any website today, especially when your target market is the people who use the internet. Positive reviews can go a long way in building your identity because at the end of the day, users trust each other more than they trust you. And in the worst case scenario of the publicity turning negative, well, you know what they say “even bad publicity is better than no publicity!”

But that’s just my opinion. The facts are now in front of you, the arguments have been laid out, go on and decide for yourself – are user comments a boon or a bane?

Are search engines killing content?

Category : Defining Content, website content

Are search engines really killing content?  A brief review of the history of search engines and their impact on the Web will be an eye opener.

Search engine algorithms were designed with only two concepts in mind–the frequency of keywords and the linking between pages.

The first algorithm aims to index the relevance of pages on the basis of  statistical frequency of the keywords that users may input into the search engine.  They were not concerned with the quality of the pages being indexed or the intrinsic value of the content that is to be found on these pages.  The higher the frequency of a keyword, the higher the relevance of the page. So keyword stuffing and spamdexing became the order of the day. Of course, Google is trying to get round this problem with its new algorithms.

The second type of algorithm was designed to analyze the way  web pages link with each other on the web.  This algorithm aims to find out whether the page is considered relevant on the web and if the linked pages has similar keywords etc ,  so that the rank of the page can be determined vis a vis other similar pages on the web.  Here too, the intrinsic value of the page content is irrelevant.

It is therefore, no wonder that the web user is often frustrated when he finds that pages that have been ranked high on the search engine result page contain nothing but a list of keywords scattered over the page or has just rubbish in the place of the information he is looking for.  It follows, content and information are not taken into consideration by the all powerful search engine algorithms that influences users choice of which websites to visit!  In this context, it must be admitted that search engines  seem to be killing content.

Increasing commoditization of content demands that brand value content be distinguished from mediocre or rubbishy content.  What is the mechanism to be adopted for this purpose?  The future will be a witness to that!


Ebooks – Monetizing knowledge you possess

Category : Defining Content, Ebooks, Types of content

book1Anyone with information can create content rich ebooks.  Creating content rich, interesting ebooks can not only be fun but also pretty lucrative.   It’s easy to write an ebook and all it costs is a little effort and time.  The production cost is minimal but the gains are fantastic. You can start by writing on a subject that is familiar to you.  Once you gain more experience, you can explore other subjects.

Who will read the ebook?  How do you reach out to readers who will be interested in your ebook?  The first is to sell it and the other is to offer it as a free gift to your readers.

While there is no free lunch, you can expect to get a few ebooks for free. Of course there is a catch. The free ebook is a hook that will land the fish.  You offer a free ebook to your reader in the hope that he will buy your other ebooks for the quoted price.   Apart from attracting your existing readers,  a free ebook can help you gain new readers and retain them. You can encourage your readers to sign up for your website RSS feeds or become a fan on Facebook or follow you on Twitter and reward them with the ebook.

Every ebook represents a source of passive income for you.  An ebook will ensure that you get money from its sales for several years. All it needs is good informative content and clever marketing. You can promote it by including the link to the sales page in your signature and posting on forums or at the end of every article on your website. One can also team up with advertisers and have people endorse your book. This will help in spreading the word.

Getting feedback from your readers is very important. It will help you get more ideas for your next ebook and identify your strong points.  If you lack the time to write an ebook, you can easily find several content writers to help you design your ebook based on your requirements. Whether you write it yourself or have someone else do it for you, a content rich ebook is a definite bonus for your website.

http://www.consult4content has a very exciting offer for ebook writers. Those who wish to write ebooks may contact the webmaster (use the contact form on this site) for more details.

Content rich websites rule the web!

Category : Defining Content

With the onslaught of social networking websites, people assume that most of the web traffic is diverted to these sites. However, according to a recent study on the six-year analysis of Internet Activity by the Online Publishers Association, it turns out that most of the traffic is from the content websites than social networking websites.

content

The most important findings according to us is that people spend only 13% of their online time on social networking websites compared to 42% of their time on content sites.

The different categories compared were content, communication, commerce, and search. A new category for community was introduced in 2008 considering the popularity of social networking websites. The average share of traffic on content related website was up 24 percent compared to the year 2003.

In the other categories, websites involved in communication took a beating as traffic was down 41% and websites involved in commerce also saw a downtrend with traffic reducing by 19%. According to the study, traffic to communications websites is down because most people now use social networking to communicate with their friends.

It is clear that content and community have garnered most of the traffic. We have written several posts on how to get good content. In our next post, we will see how to leverage the power of the social networking sites to bring traffic to your website.

Sourcing Content Optimized For Search Engines

Category : Defining Content

Every good website strives for great content and a clean design. However, the key difference between a good website with a large number of visitors and a good website with just a few visitors is how high they show up on search engines.  Search engine optimization or SEO as it is commonly known is not as straight forward as creating a website. There are several tools that help create a website quickly and easily,  but finding content that fills up the pages is another ball game altogether. Branded content that is unique, original and absolutely owned by you must be sourced to get you the returns on investment.

There are two ways of drawing traffic. One is directly through search results (called organic search results) and the other is through advertising (called sponsored links). Every website would like to draw their traffic using the former as nothing can beat its price tag – free.

Let us quickly look at the various factors which govern a search engine optimized website. The phrase “Content is King” never held truer. By having relevant content, which includes frequently searched key words and adding the appropriate tags to a post will ensure steady traffic in the long run.  Cross linking pages from the same website and linking to other websites and having other websites link to your site will also help the website gain higher rankings in search engines.

If you are considering outsourcing your content, a good idea is to do it right in the beginning as it will help your website at the inception.  Like any other important project, it is of course important to check the firm’s history to ensure that it is well reputed and has plenty of experience in its field.  Check with other clients that the firm has worked for and ensure that you get the maximum bang for your buck. Brand is the key!

Content brands are here to stay!

Category : Defining Content

Of course, when content is commodity, branding is a natural corollary. What is branded content? Branded content is content that gives you guarantee on quality and originality. It is accompanied by a legal undertaking that the content that is being sold to the customer is original, free from plagiarism and created on the basis of predefined, stringent international quality standards. Well, strange as that may seem, it is wholly possible.

Much of the content on the Internet is a rehash of exisiting content with no reference to quality standards, originality or informative potential. Most writers seem happy to make a quick buck by just putting together a lot of information anyhow. Plagiarism checking tools have instilled a little fear into the minds of the content borrowers and there is some move towards ensuring that content is redrafted in their own words. Unfortunately, the “own words” concept demands that the writer has a lot of skill with the language and that is sadly lacking. Vernacular influences, local and regional influences often make the text unintelligable. Consequently, you have content buyers begging for “good writers with skills in American English” or for “Writers who can write the King’s English” and so on! Therefore, sourcing content from outside the homeland can become a loss making proposition, unless you are dealing with branded content.

If you are not a good writer yourself or do not have time to churn out large amounts of content, purchasing content can be very expensive in more ways than one. If you hire a writer to do the job for you onsite, there are a number of logistics issues that you must handle. There may be periods when you are forced to keep your resource idle (unless you are into content development and not product development!). Third world country writers offer to develop content for you cheaply, but the cost of editing such poorly drafted, vernacular hit content could prove to be your downfall!

So, how does one buy quality content in this market? Stay with proven and tested resources or source content from companies that produce branded content with guarantees of originality, quality and uniqueness. Such content may be a little expensive, but will certainly save you hours of labor correcting, editing and redrafting “content hashes” that disappoint you and make you rue the day you sourced the content for cheapness.

Content is now commodity

Category : Defining Content


“Content” is now commodity! Gone are the days when authors jealously guarded their copyright over content and worried themselves to death about the amount of royalty they should get and so on. Today, content is being bought and sold online and offline like any other commodity. Of course, the content has to be sold with copyright to the buyer.

Content in the commodity market is like any other commodity. It has good quality, bad quality, indifferent quality and no quality tags attached to it.  Content brands are also on the rise.  Like other branded products, they assure you that the quality of content you will get will be top class and you can expect to get the unique content you are looking for.

You can see writers offering bulk content, spinnable content, video content, audio content, presentation content, graphical content and a host of other types of content that you can own and use on your website exclusively.  Business content would include minutes of the meeting, annual reports, reports on business processes, functional requirement studies, system requirement studies, business plans, Business letters, product brochures, product reviews, press releases and any other kind of content that may be required by a business for its day to day activities.

There are sites that allow users to put up their “content” for sale and eshops that specialize in selling content.  If you do not like to buy content outright, there are sites that will manufacture the appropriate content for you. Just leave an order with any one of these sites and there will be innumerable writers willing to create the content for you at a price.

Freelance writer forums and content project auction sites have sprung up by the dozen. Your content requirements can be tendered for and bidders will quote their rates with requisite samples. All you need to do is pick the right bidder for the job!

So, if you are looking for orignal, quality content for outright purchase or order, just enter this new commodity market and make your choices! Yet, you must be cautioned–do not enter without the requisite tools! You may end up poorer and maybe –just maybe–a little wiser.

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