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Resolutions recorded on liquid surfaces! Having made an ardent promise to myself and my readers that I would henceforth cease to be a drop out and would spend time writing a blog a day, I have failed to keep my word.  It seems these resolutions...

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What is so addictive about blogging? I never did think that I would drop out of blogging.  Yet I have been so tardy with my posts that I am nearly a drop out! So, it is clearly a time to examine why did I start this blog in the first place...

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Laser Hair removal When cutting, waxing, and shaving is no longer desirable or feasible, some patients seek laser hair removal.  Most people have hair covering their bodies that is lightly colored and fine and therefore,...

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Gardenia If you receive a bouquet of Gardenias you can be sure that the sender thinks you symbolize purity and sweetness and they are telling you of their secret love for you. Since a gardenia plant or bouquet...

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Freelancer alert: Not an export code-A purpose code! While we have been busy speculating on what is an export code and what it takes to get one issued from DGFT, paypal has issued a clarification that it is not an "export code" but a purpose code which needs...

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Resolutions recorded on liquid surfaces!

Category : Communication, Creative writing, Freelancing, General, Information highway, News and society

Having made an ardent promise to myself and my readers that I would henceforth cease to be a drop out and would spend time writing a blog a day, I have failed to keep my word.  It seems these resolutions of mine get recorded on liquid surfaces that erase them the moment they are recorded.  Anyway, here is a post that I hope will interest my readers.

I am currently grappling with three different topics that interest me. One the literary theory of Saussure, Lacan, Barthes and others. I am doggedly reading the translations of the works of these writers even though I need multiple readings to make sense of them. Finally, I am getting a glimmer of what they are talking about and am getting immensely interested in what they have to say. I am also attempting to apply their theories to literary works!  A challenging and interesting task. Very intellectual!

I am also reading a wonderful novel by a Japanese writer in English called Kazuo Ishiguro called The Remains of the day.  The writer has wonderfully captured the essence of what “buttlership” (if you forgive my coining of this word) implies.  A copy of the novel is available online (in docstoc or is it scribd?–I am not sure). Truly relaxing!

I am also working out the nuances of contract law and bombarding myself with  topics like “invitation to treat”, “postal delay in contract law” and so on and so forth till I am getting a little cross eyed with the effort. Absolutely legal! Keeps my mind live and kicking.

Of course, I cannot complain that my life is drab and dull and lacks variety.  Will perhaps translate the results of all my efforts into little articles that may be of interest to you all?

Why do I do all this?  I like being an intellectual.  In fact I revel in it.  What comes out of it?  A lot of writing practice and of course a number of new creative ideas for books that I plan to write sometime in the future (only the future seems very dimly distant at the moment).   Some of the work may also find a way into literature journals and law journals and law journals.

What is so addictive about blogging?

Category : Communication, Creative writing, General, Information highway, News and society, social media

I never did think that I would drop out of blogging.  Yet I have been so tardy with my posts that I am nearly a drop out! So, it is clearly a time to examine why did I start this blog in the first place and why have the posts fallen off?

I think I began to blog because I felt that I had a lot of information that I would like to share with others. I also felt that it would give me good writing practice as I am a writer by profession.  I was however, not very sure that anyone would want to read what I had to write.  Surprisingly, there are at least 60+ people out there who visit my blog and read it whether I have posted anything new or not.  Now I think I have another reason not become a drop out.  I have a readership who really find my blogs interesting enough to visit daily and read up. I owe something to them.

Blogging is generically very close to dairy writing. Of course you write your most secret thoughts in the diary and keep it under lock and key hoping no one else will get sight of the things you tell your diary about your fellowmen.  A blog on the other hand is an open diary. You write about everything that you are interested in and can be as democratic as you like about your readership.  Of course, you will not share your innermost thoughts and you secret cravings with your fellowmen? Yet, there is a satisfaction that there is someone out there who shares your interest and you feel joyful about reaching out to them.  I wonder what psychologists have to say about blogging?

To come to the meat of the question, I asked in the title–What is so addictive about blogging? The question follows: “Am I an addict?” Well No. I find that I can really live without blogging. It is not like diary writing. I am not searching for a confidant. I think I am reaching out to friends, like minded people who are interested in what I am interested in. One is not obssessed with one’s friends. It is just nice to have them around and have an occassional relaxing chat with them. I think my blogging fell off, because I am a healthy human being with a healthy work appetite. Sometimes I put work before friends and the need to reach out takes a back seat when work holds my attention.  Therefore, while I do not feel guilty about not continuing to blog, I do feel remorseful that I have not shared sometime with my 60 odd friends out there, who hang out at my blog hoping for a glimpse of me.

Perhaps, if I were depressed and unhappy, blogging could become a kind of addictive and I may end up blogging to myself or using my blog more as a diary than as a blog. Perhaps, I would find comfort in my readership and may even obssess about the number of people who visit my blog on a daily basis and worry if there is a drop in readership and so on…I hear people find pleasure in committing online suicide because the number of people who “like” you has changed or dropped or what not…. Even for them blogging is not an addiction–it seems more like a lifeline. They would drown if you prevent them from blogging. It is not merely a question of de-addicting them.

Business blogs are a whole new ball game. They are bloggers who are blogging for survival; to prove that they are better than their competition or just advertising as blogs attract readership. For them, blogging is a necessary adjunct to their business and not an addiction.

So, what is all this talk about addiction to blogging? I do not know. If you do know people who are addicted about their blogging do find out why and share it with us. Contact us using the contact form on http://www.consult4content.com and give us the meat on why someone finds blogging addictive.

Laser Hair removal

Category : Communication, Medical content

When cutting, waxing, and shaving is no longer desirable or feasible, some patients seek laser hair removal.  Most people have hair covering their bodies that is lightly colored and fine and therefore, not directly visible to the eyes of others.  However, some experience darker and coarser hair in areas that might make them self-conscious, particularly in the summer months when shorts and swimsuits are worn.  This technique of hair removal is quick, effective, and nearly painless.

Electrolysis uses a fine probe and electrical impulse to cauterize the blood vessels causing hair to release permanently from the follicle.  Though electrolysis has a longer history of practice, lasers are commonly used now and have been well received by patients and physicians.  Laser treatment has a much shorter procedure either permanently preventing or greatly hindering hair re-growth.  Patients may immediately resume activities.  Laser hair removal is a widely popular procedure with nearly a million people having the treatment in the United States every year.  Patients should have realistic goals and carefully select a physician while informing themselves of the procedure and potential risks.

Ideal candidates for laser hair removal may be those who seek to improve their appearance or smoothness of the skin, or simply wish to save themselves time by reducing time involved in methods such as shaving.  Once the initial consultation is completed, the actual laser hair removal procedure may take only moments or up to an hour, depending on the size of the affected area.  A beam of highly concentrated light produced by a laser is emitted, passing through the skin, and is absorbed by hair follicle pigments.  Different colors of light are produced by different types of lasers, and this is relevant to the effect on follicles.  The pigment is vaporized, disabling many follicles at once, by the duration of the laser light pulses to the area.

Patients generally require multiple treatments to achieve ideal results.  Though some patients may be satisfied after only one treatment, the typical regimen likely includes up to four treatments, up to eight weeks apart.  Because hair growth cycles are typically about a year, patients should wait about six months to assess results.  If the procedure is performed with qualified physician and adequate consultation and care, any pain during the procedure should only consist of mild stinging.  Worst case scenario might include burns or pain that might require local anesthetic application.  Less serious effects such as redness and swelling will resolve in a few days.  Those with darker skin tones may not achieve optimum results as the surrounding skin will absorb the light rather than the follicle itself.  Affected areas will be sun sensitive and patients should avoid exposure for several days following laser hair removal.  Though the hair removal may be permanent, it could also be simply more sparse and of a lighter color or texture or consistency after the procedure.

Gardenia

Category : Communication, Freelance content, General, Information highway, website content

If you receive a bouquet of Gardenias you can be sure that the sender thinks you symbolize purity and sweetness and they are telling you of their secret love for you. Since a gardenia plant or bouquet can cost anything between $39-50 in the market and a single gardenia flower can cost as much as $11 and a gardenia flower with a bud can cost up to $15, they must really mean what they are saying with the flowers!

Summer brides often choose bouquet of gardenias for their weddings. It has featured in Royal and celebrity weddings. The Princess of Wales Diana, choose a bouquet of gardenias for her wedding with Prince Charles. The exotic, spicy sweet fragrance of the gardenia flowers and the pale ivory color the petals contrasts with the dark glossy leaves to create an impression of beauty and grace as the bride walks down the aisle. It also complements white bridal wear and appropriately symbolizes the purity of the bride.

But, did you know the Gardenia really belongs to the coffee plant family? The white multi layered petals of this beautiful flower belies this fact, does it not? Yet it is true that the Gardenia belongs to Rubiaceae family and is native to tropical and sub tropical regions of Africa. There are more than 250 species of this genus. The flower is named after Dr.Alexander Garden a Scottish born American naturalist.

The gardenia plant is a small evergreen shrub or a small tree that grows to 1-15 meters in height. The leaves are set opposite each other or in whorls of three or four. They have a dark green glossy and leathery texture. The flowers bloom singly or in small clusters and can be white or pale yellow. The tubular-based corolla has 5-12 lobes and is often 5-12 centimeters in diameter.  These plants flower from mid spring to mid summer and may or may not have a strong scent.

Chinese farmers raise the gardenia for the dye that can be produced from its fruit. In East Indies this plant is nurtured for a gum that exudes from its bark. In South Africa the hard wood from the tree is considered valuable. In America the plant is grown for the waxy blossoms it produces.

The gardenia flower has also been used extensively in oriental perfumes and oils. It is known to be an aphrodisiac. It is also used for medicinal purposes as an anti inflammatory drug, anti bacterial medication and for its fungicidal properties. It adds an exotic flavor to tea.

Since the gardenia is a tropical or sub tropical plant, growing gardenias in other climates can be difficult. They are finicky houseplants and require the bright southern light. If you must grow gardenias at home grow lights must be used to supplement natural lighting in cold places and in winter. A timer must be used to ensure that the plants have 12 hours of light and 12 hours of darkness. They must be watered with distilled water kept at room temperature. Hard or cold water will stunt their growth. The soil used to grow these flowering plants must be moist and must not be too wet and slushy.

comments on my blog posts

Category : Communication

My apologies to my genuine readers. I am no longer able to allow readers to post comments to my blog posts as a number of people are trying to post comments, that are merely link backs to their sites. I am quite sure that they are not interested in the contents of this blog and are merely visiting it for the purpose of promoting their own sites and creating a nuisance for me.

If you would like to post comments please register on my blog. I will appreciate that.  You can contact me for registration using the Tiny contact form at the bottom right of the blog page(Side bar). My apologies once again to my readers for this inevitable step.

regards

Samantha

Acne? You are not alone!

Category : Communication, Medical content

Acne, a skin condition characterized by blackheads, whiteheads, and inflamed pustules, contemptuously called “zits” is a condition that affects many people.  Those who experience it often suffer from poor self-esteem due to self-image or the ridicule suffered at the hands of others.  Acne occurs when the porous skin surface becomes clogged.  While oil glands normally keep skin lubricated and help remove old skin cells, pores can become blocked by excess oil production.  Blockages, also called plugs or comedones, can result from accumulating dirt, debris, or bacteria.

Acne can appear virtually anywhere on the body and vary by degree, but it certainly does not discriminate by age, gender, or ethnic group.  The color of the top of the plug may be light in whiteheads, dark in blackheads, or inflamed cystic acne.  There appears to be a genetic predisposition with acne, but it can also be triggered by factors such as stress and hormone levels, reactions to medications, elements in cosmetic or grooming products, or sweating in humidity.  Some perpetuated myths about causes, such as chocolate for example, do not have scientific basis.

Many over the counter treatments are available, along with good advice for self-care.  Common non-prescription treatments might include celebrity endorsed regimens, and the simple act of keeping the area clean and dry while avoiding oily products or irritating the area further by digging at the skin.  Oily cosmetic or hygienic products are to be avoided, as are stimulation of the areas by handling too much or wearing cosmetics to bed at night.

Some acne patients seek the help of a dermatologist when all else fails. Prescription creams or antibiotics may be administered, though care should be taken with pregnant or sexually active adolescents must avoid some products.  Chemical peels or other cosmetic procedure may be used to remove scars or cysts to restore appearance of skin.   Natural sunlight, in moderation only, may help clear and dry affected areas.

After adolescence, acne may clear, but can last into midlife.  Acne patients may suffer periodic flare ups.  Scarring will likely occur if acne is severe and untreated.  Skin discoloration may occur in some.  Medications may cause undesirable side effects such as dryness, and scarring may cause some patients depression.   If after approximately three months, acne is severe, fails to resolve despite over the counter regimens, is leaving scars or damaging self-esteem, patients should contact a dermatologist for care.

iPad: A Review

Category : Communication, News and society, Product Reviews

Everyone has been excited about the iPad release by Apple.  What has excited them so much? How is this product going to make a difference to our lives?  Here is a product review that you may like to read!

iPad, like iPhone is not physically magical. It has its own beauty but nothing that would have you crooning over its dimensions or curvatures.  However, it is a well built device with a rigid glass display with an inch of bezel around the display.  The home button of the iPhone is there and so is the high capacity multi touch panel.  It is LED backlit with In-Plane Switching display that provides a wonderful viewing angle.  The back is aluminum and there are connectors for power, sleep and volume control.

Doesn’t sound like much does it? Well, described as I have done, the iPad does not sound like anything much. However, inside the iPad is the “A4” Apple designed chip that runs on 1GHz and manages everything—processing, graphics and I/O.  The device has a 16 – 64 GB of memory, Bluetooth and EDR wireless connectivity.  There is an inbuilt speaker and microphone; accelerometers, ambient light sensors and digital compass with assisted GPS technology.  The device can be attached to a computer using  the 30 pin connector that is available. Wireless access of upto 3 Mbps is made possible with Enhanced Data Rate technology and Bluetooth.  The powerful battery gives 10 hours of usage and a month of standby time.

If you are “Wowing” now, hold on! We are not at the end of the list. Apple has not ignored 3G connectivity.  The 802.11a/b/g/n Wi-fi options, taps directly into UMTS/HSDPA and GSM/EDGE 3G wireless networks,. The best part of the deal is that it is not locked and not bound by any contract. You can get it to work if your wireless carrier uses a GSM micro SIM.

On the flip side, ­­you cannot make phone calls with this device. There is no internal camera (you can add it as an external device). The software also seems to have limited multitasking features.  Flash plug-ins are not supported.

The  price ranges between $499-$699.

Recommendation: May be wise to check RSS feeds for information before you check your bank account for balance.

Should you care about RSS feeds?

Category : Communication, Content Marketing, General, Information highway, News and society, Self help, Types of content

There is a clickable legend on the sidebar of my blog which says Entries RSS . What is that? Should you care?

RSS stands for Rich Site Summary. This is a format that delivers regularly changing web content to subscribers automatically. News related sites, weblogs and other online publishers find this tool very useful for delivering their content to their readers via the RSS feed.

What is there in it for you? RSS feeds can solve a problem for you if you regularly follow my blog. You will be automatically informed the moment I put in new content. This will save you the trouble of visiting my site everytime and will also ensure your privacy–you do not have to join the site’s email newsletter or register with the site. This technology is becoming very popular as more and more sites are offering you RSS feeds.

What do you need for reading a RSS feed? There are several feed readers that can be downloaded and used to read the feed. But, what happens if you subscribe to RSS feeds in more than one site? There are News aggregator software that allow you to grab the RSS feed from various sites and display them for you.  A few examples of feed readers are: Amphetadesk (Windows, Linux, Mac), FeedReader (Windows), and NewsGator (Windows – integrates with Outlook). Web based feed readers include:My Yahoo, Bloglines, and Google Reader.

Once you have your feedreader installed, all you need to do is to add the RSS feed of the sites you are interested in to the list of feeds in the feed reader. The feed reader then automatically checks the sites for new content and displays them on your reader for you.

So, if you are interested in subscribing to the RSS feed on this site, click on the link and keep up with my posts!

Is your child a genius? Don’t let him become an idiot

Category : Communication, Content Marketing, News and society, Self help

Every child is born a genius and made to grow into an idiot.  I am not saying anything new. I am just reiterating a fact that all of us are aware of but refuse to acknowledge.

Have you ever seen a child who has not learnt to walk or talk on his own (except if they are challenged)? Have you ever found a child who is not curious about things and willing to learn? So, if curiousity and willingness to learn are the foundations of learning, why does the child not turn into a genius?

The truth is that the child is really a genius but academic genius is the only kind of genius that is recognized in the educational system today.  There are  musical geniuses, business geniuses and sports geniuses in the school system.  They are all stifled and regimented into enhancing mental skills. Their natural insincts are suppressed till they are no longer aware of their native genius.  If they shine and blossom forth into geniuses in business, sport or arts, they are exceptions rather than a rule.  These are qualities that are not evaluated in the education system and found to be extraordinary.

Recall, how often we have been told that not everyone can aspire to become a musical genius or a business genius or a sports genius?

How is academic genius defined?  By evaluating IQ.  What is IQ?  It is Intelligence quotient. How is that arrived at? By dividing the mental age by the chronological age and multiplying the product with 100. It follows that if you want to continue to be a genius, you need to continuously learn and maintain your mental age at a level that is higher than your choronological age. In other words you need to maintain a disparity between your mental and physical skills.

Boy! does that sound tiring? I rather not be a genius if that is the criteria! To me, learning is all about understanding ones own peculiar capacity for learning and applying that knowledge effectively.  It is all about being free from fear of making mistakes or sliding down a scale of perfection.  It is about doing that which your natural inclination drives you to do and doing it well.

So, do not force your child to grow into an idiot by insisting that there is only one kind of genius he can be–an academic genius.  Allow him to realize his potential and grow into the genius he is destined to be.

If you have sciatica: check where you keep you wallet

Category : Communication, Medical content, News and society

What has sciatica got to do with your wallet? Well studies have shown that those who keep a stuffed wallet in their back pocket often suffer from sciatica. The possibility was first reported in an article in the “New England Journal of Medicine” in 1966.

This particular report was about a lawyer. The lawyer who was gradually accumulating charge cards in his wallet began to complain of pains in his left leg. These pains went away when he removed his wallet and returned when he stuffed it back into his pocket.  The patient’s condition was described as “credit-carditis”. Another person is said to have developed this condition from stuffing handkerchiefs in his pocket during a particularly bad run of hay fever. Another reported similar pains from stuffing his back pocket with golf balls.

So, credit cards are not the only reason why people got sciatica.  Truck drivers, sedentary workers, call center operators and others who stuff their wallets with visiting cards or sit with their chairs pressing into their piriformis muscle, too can suffer from sciatica.

The onset of the condition is very gradual and often unnoticed.  The piriformis muscle is connected with the sciatica nerve and this disorder occurs when it is irritated by the piriformis muscle. The person experiences pain, tingling and numbness in the buttocks and along the path of the sciatic nerve descending down the lower thigh.

The diagnosis of this condition is largely clinical and one of exclusion. During physical examination the doctor will stretch the irritated piriformis and try to provoke a sciatic compression. This, rules out the possibility of herniated nucleus propulsus (HNP), facet arthropathy, spinal stenosis and lumbar muscle strain and all the high sounding medical conditions.  When all this has been excluded the doctor performs a simple operation called walletectomy–where he asks you to remove your wallet and empty it for his efforts.  Of course, he prevents you from putting it back in your back pocket with the visiting cards and credit cards.  If it is not your wallet but your seat that is causing you the problem, I am sure he will say “Now move it man!”

Boundaries of freedom: tax laws

Category : Communication, General, News and society, Types of content

If you study the history of taxation of any country, you will note that it has been one long debate on constitutionality and unconstitutionality of taxation. Most often than not, taxation was seen as a means of amassing wealth, subjugating the enemy, financing a war or developing a nation by the rulers.  All land and all wealth rightfully belonged to the monarch and the citizen was allowed to enjoy “income” at the mercy of the State.  Property could be taken over, confiscated without explanations by the State. It was a declaration of the power and right of the State and a definition of the boundaries of their freedom.  If the subjects saw the ability to tax differently, it was just too bad.

The concept of taxation in the modern world is really not very different.  In countries driven by socialistic principles, the common good is placed above the individual good and all land, property and incomes belong to the society/State.  Individual wealth and inheritance concepts do not exist.  In capitalistic countries where the concept individual freedom and personal good reign supreme, voluntary compliance is, seemingly encouraged and people are persuaded to consider paying taxes a duty. Penal sections of the law were enacted as disincentives to tax avoidance.

Even today, in most countries, tax laws define the boundaries of your economic freedom. You are free to earn, live and love in a community so long as you give back to the community something of what you receive from the community.  If you do not do so with the spirit of joy, voluntarily, the state has the power to act Robin Hood.  It is no wonder, therefore, that there are several voices that declare taxation a socialistic tenet in a capitalistic world!

It follows that while economies can be capitalistic or socialistic, no Government can afford to be wholly capitalistic. While they can respect the concepts of “liberty, equality and fraternity”, they cannot place the individual good over the common good without extending an invitation to anarchy.  Unbounded freedom is a myth and rightly so. Do you agree?

Asset allocation–be a wise investor

Category : Communication, Investments, Money & Finance, News and society, Real Estate Investment, Self help, Stock market

If you are an investor (most of us aspire to be), you need to learn how to invest. The problem with most of us is that we are investors part time and run shy of the learning when it comes to investing.  Yet, at the end of the day or rather at the end of your active life, it is your investment that will support you, keep you from stepping down the pace of living.  So, it is as important to learn how to invest, as it is to learn how to cross a busy road without damaging yourself.

Let us begin with a home question. What do you think is the most effective way to invest?

1. Timing the market

2. Staying with the investments long term

3. Asset allocation

4. None of the above

While timing the market and staying with investments long term are important, it is asset allocation that will ensure growth over a period of time. If you have said “Asset allocation”, that is the way to go!

Asset allocation is the process of dividing your investments into various asset classes.  While this term is generally used with reference to investments in the stock market, the term can be applied more broadly to cover the process of spreading your investments into different asset classes across the board–paper assets, immovable property, gold and so on. Within each class too, you must spread your assets into different asset categories.

For instance if you are investing in the stock market, your assets could be  invested in equity, debentures and bonds.  Equity investments in turn, should be spread over the several categories–real estate, pharma, oil, education, finance and so on… In other words, you keep drilling down till you have a portfolio that is diverse and the downside risk is reduced.  A fall in one industry will not wipe out your portfolio!

How does one determine the mix of assets? The decision is a very personal one and is determined by

a) the amount of money you are willing to invest;

b) what your financial goals are.

Risk averse investors may consider real estate or mutual funds a safe route.  Either investment type, offers convinient and cost effective ways of managing your assets with mimimum risk.  Further, if you look at the types of mutual funds available for investment you will find that there are a range of products and time horizons for you to choose from and create a diversified portfolio.  In real estate too, you can invest in land, house property or commercial property. You can invest long term or short term. You can choose the level of risk you want to have and so on. ..

Risk ready investors, can play the secondary market with short term or long term goals.

However, neither the amount of money you are willing to invest and your financial goals remain constant. They change over a period of time. It follows that asset allocation should also keep pace with your changing needs. So, you need to periodically review your portfolio and determine whether the asset allocation is just right for you at that point in time. You may have an addition to your family or you may be aging and your risk taking ability may have reduced for a variety of reasons.  You need to adjust your portfolio to synchronize with the changes in your life.

To conclude, you need to find the right balance for yourself.  You need to learn which investment suits you the best at a given point in time.

Meaningful phrases: Food for thought

Category : Communication, English language, News and society

Would you consider the phrase “Food for thought”–ahem—outdated? It was perhaps engineered in an era when there was plenty of time to eat and chew the food till it was liquid enough to swallow.  So they defined the art of leisurely and prolonged thinking in terms of masticating food. Perhaps there were many people who were more active thinkers than eaters and therefore thought was food to them?

We, belong to a generation (with plenty of overweights), where eating means just tasting and swallowing or cramming into the mouth and swallowing while we rush to keep an appointment or race back to our work place. Leisurely eating is an impossible luxury that we can indulge in once in a while or not at all.  So, when there is no leisure for food, where is the time for thought?  Since we do not chew our food to liquidity and think through things till clarity emerges, the phrase should be rubbed out of existence?

Perhaps, this is the reason why we do not have “room for thought” too?  We are so rushed for time that we act before we think.  One of the recent Indian blockbusters has the hero demonstrate this trend in a classroom.  He, with due deligence, opens a heavy tome and seemingly copies some words on to the board. All nonsense of course! He urges the class to find the meaning of the words in thirty seconds and says the clock ticks now. Not a single soul pauses to think.  They drag out their copies of the text and begin frantically searching for the word in the glossory and the body of the text book to no avail till the time ticks out and the hero proves his point. Isn’t that how we behave in real life too?

Therefore, it is not surprising that terms like  “thinking out of the box” or “within the box” are popular phrases of today. Those who think out of the box are valued and highly marketable people who are expected to chew the cud and create the “thoughts” that others can cram and swallow “without a thought”.  “Thinking within the box” is also encouraged as it helps focus attention on what we are doing rather than on what we should be doing.

Well, having said all this, it is time to pause and let you chew on the cud and recall the phrase “food for thought” from the –ahem–depths of obscurity it is fast descending into.

People care about their problems, not your product

Category : Communication, marketing content

Ultimately life is lived at micro levels.  People obsess about their problems. They care about the immediate resolution of the problem at hand. When all micro level problems have been taken care of, macro level issues may interest them.  If you are not convinced about this, look at your own life. How much time would you spend on studying the political situation in your country if your spouse has been diagnosed with cancer?  You would rather spend time researching on cancer cures than researching on how best a politican could reform the country!

Sensitive marketers are aware of, and take advantage of , the marketing potential of  the situation. They assume a “problem sensitive” approach to marketing. They see markets in arenas that most people have micro problems. That is why the health industry is recession proof and the food industry does a roaring business. Google became a giant search engine, because  net surfers had a massive problem finding information on subjects that interested them. Branded clothes are sought after because the neo rich want to create the right impression or the social climber wants to be identified with the social set up he wants to enter.

It follows, that marketers need to understand personas if they want to promote their product. Target markets are nothing but a process of identifying the right type of buyer persona you can address. Politicians address voters, supporters and contributers. Universities target students and their parents. Vaccum cleaner manufacturers reach out to housewifes and large housekeeping establishments in hotels and other places.

Once the target market has been identified, the marketer must sensitively pinpoint the malady that can be best described in terms of “where the shoe pinches” syndrome. There can be no doubt that designing the advertising campaign around the syndrome will yeild the best results because it directs attention to real issues and not hypothetical ones.  A quick review of the marketing campaigns that have touched your life personally wil testify to the truth of this assertion.

So, if you are planning a marketing campaign for you product in the near future, tune in to your buyer persona–live his life and his problems and target them. Sell a solution to the problem, do not sell a product!

Oh me! oh me! Where have the fingerprints gone???

Category : Communication, Creative writing, News and society

fingerprintAround 6000 employees of a government organization in country X (you may guess) have been drawing their salaries regularly every month, even though they never reported for duty. This news naturally became a matter of concern  and an enquiry was made into the rate of absenteeism and why salaries were disbursed even though thes employees had not reported for work.

Are you turning away with a shrug “That is fishy. Perhaps they have an explanation?”  You bet they do.

The Department insisted that the news was erroneous and the employees had reported for work. The attendence was being maintained manually because they could not use the biometric system.

The reason for non use?  They do not have fingerprints.

What?

Oh me!  Where have their fingerprints gone???

Senior members of the management say,  “Several of these employees have diabetes melitus and the disease has destroyed their fingerprints. Hence they were unable to report for duty using the biometric system.”

Really, this is perfectly logical. If they don’t have fingerprints how can they report for duty on the biometric system?

While you laugh uncertainly with the crowd about the explanation, you are perhaps entertaining a sneaky little thought about the scientific plausibility of the explanation? Does diabetes really erase fingerprints?

You can say, this is news to the medical world. Doctors are baffled and scientists are stunned. This observation should be made the basis for a honest scientific enquiry.   Or shall we entrust the research to a student and get him a PhD on the topic? He would have a readymade clinical evidence on which to base his reasearch!  After all, someone needs to gain something out of this new understanding.

One doctor has hastily and vociferously denounced the observation. He is reported to have exploded loudly with a single word–”Nonsense!”  The larger medical world is yet to validate or deny the findings of the organization. After all we did not believe Copernicus when he said that the earth was not the center of the universe and even imprisioned him as a heretic.

The question remains: What happens next?

Let us wait and watch. Do remain tuned in on the developments.

Money dynamics:Do you understand money?

Category : Communication, Content Marketing, General, Information highway, Money & Finance

antgrassopper1All our lives we have been taught to lay aside something for the rainy day.  We have been shown examples of how the ant saves up while the grasshopper whiles away the time and regrets his laziness. Yet, if you look around you those who save up money meticulously are the ones who seem to lose out all the time. The ones who do not save up for the rainy day seem to do very well and seem to enjoy what life has to offer them! Are we fools?

No and Yes. We are not fools because saving up for a rainy day is a wise thing to do. But yes, we are fools, because the way we are saving up is wrong.  The money we save up has poor velocity and returns are meagre. The winning formula has never been taught to us. Our parents did not know it themselves, so how could they teach it to us?

Look at the interest rate your bank offers you. It is about 2% in America and 6% in India.  Of course something goes into the Government coffers by way of tax and the rest is eroded by inflation. You get back a small sum or nothing at all, for all the pleasures you have forgone to save up that money. The bottom line is that you are not getting much for your pains.  At least the grasshopper had a good time.

The secret of getting somewhere quickly with your money is making sure that you understand money and its dynamics. You must learn to distinguish between assets and liabilities. You must learn to identify liabilities that are masked as assets and seeming liabilities that are really assets. For instance, if you have purchased a property with a loan and the rent on property repays the instalment of loan and also puts some money into your pocket, you have created an asset. If your house property draws money out of your pocket and puts nothing into your pocket, it is a liability.  Unless you are going to trade your smaller property in for purchasing a bigger property(taking advantage of prevailing tax laws) with a larger loan that pays for itself, the capital appreciation really does not count!  It will not create wealth for you.

If you cease to look at money as an object, a possession, you will begin to see that money is really an idea.  Ideas are made up of words and words have momentum and direction. They fulfil a destiny.  For instance, instead of repeatedly saying “I cannot afford something”, try saying “how can I afford it?” You will find that you begin to have ideas about how to make money and how to get money working for you.

It is also important to understand that it does not take money to make money. Money can be made out of –an idea, a concept.  Thereafter, you only need to work on the idea of geting your money to make you money! Look at the forward trading market and the stock market and you will realize that money can be made without investing money!

In brief, you need to change your mind set about money. You need to make your money work for you even if you work for money meanwhile.  Becoming rich and having enough money for the rainy day requires meticulous planning and compelte understing of the dynamics of money.

Let me tell you stories…

Category : Communication, marketing content, social media, social media marketing

Everyone loves to share stories. If I say “here is the story…” half the audience would sit up with anticipation.  Yet, if I were to say “let me tell you the story of my company or product…” no one would be that interested (unless, of course you are considering buying the product!).  That is because stories are very creative and exciting and product descriptions are dry and boring.

Do you see what the marketing guy is battling against? He needs to get across the information about his product in creative and interesting ways.

Television advertisments create little stories around products and actors act them out.  The best ads are those that give you glimpse into the life of the people who use the product and the value it has for them. For instance a wonderful ad from Airtel has a little sentimental plot: grandson visits grandfather–plays chess with him–leaves for his home by train–grandfather misses grandson and the intimacy of playing with him–grandson calls on mobile and continues the game calling out moves on the phone while traveling–grandfather is happy. Interesting? touching? absolutely fascinating? This is real wow marketing!

The web too has created a marketing environment where the old rules no longer apply. Social media networks enable you to communicate with a passionate group of fans and turn them into influencers for you.  It makes it easier for people to fall in love with you or hate you. You can create the stories that can make your brand famous overnight!

The most creative ad on the social media networks in the recent past was that of Photoshop. They did not talk about their product. They created a contest where participants identified the fake or done up pictures from the true pictures.  Once the identification process was complete, Adobe invited the participants to check out how their tool was used to make up the pictures and they invited them to study the tutorials to appreciate the process! Their sales went up and they had a large following on facebook, twitter and other social media networks!

Check out the demo of the campaign at http://showcase.tractionco.com/real-or-fake/

real-or-fake

So, forget direct marketing. Build stories and contests round your product. Be as creative as you can! Make your stories market your product!

Who says we should not put old wine in new bottles?

Category : Communication, Content Marketing, Creative writing, Defining Content, Types of content

Retelling the talesWho says we should not put old wine in new bottles? The wine tastes just as sweet! The epics of yore, are still relevant, meaningful and interesting to readers of today. While the ancient language may make the reading of the content difficult, the story retold in modern tongues, makes fascinating reading. With the Internet connecting the world, mythological stories and content from round the world are available at the click of a button. So it should not be surprising to find an Indian  retelling an American legend or a Russian talking about African tales! What is it that makes these stories evergreen?

It is said that “human nature never changes”. At the core of every tale are human beings. They love and hate; give and take; create and destroy; hope and despair and experience all the emotions that we do today. There is also the eternal triangle of love that dominates this tale–be it love for another human being or love for a nation or concept. So, though the tale is retold, the story does not seem old.  We can still experience and empathize with the characters. We can relate to the situations and concur with their decisions. Old wine in new bottles are completely palatable.

“What about creativity?”–You may ask. Being creative is not merely creating new characters and situations. You can be wonderfully creative interpreting and retelling the tales told by Shakespeare!  Every time As You Like It  is played in the Globe theatre or elsewhere, the actors are giving creative interpretations of the characters, the director is creatively directing the play or the viewer is creatively viewing the whole! A mother telling the sotry of Cinderella to her little daughter is also being creative in her own way.  Creativity is not the exclusive forte of new tales.  It is the essence of presentation; interpretation. So, presenting old tales in new ways is as creative as presenting new tales in new ways!

So, if you are sitting on the fence thinking about creative writing, you could begin by putting old wine in new bottles! It will help you create your new tales in new ways !

Visual content: Pictures Speak Louder Than Words

Category : Communication, Content Marketing, Types of content, website content

Normally, the term “content” is instantly associated with articles, posts and other such forms of written content. This notion that content only includes written matter within its ambit is incorrect and this post looks to increase your awareness to the existence of another, arguably more powerful, part of content beyond mere words and sentences – a part of content that is commonly referred to as visual content.

Visual content is an all-important part of content that is often not granted the attention it deserves. Content developers tend to treat words as primary content matter (true content) and hence relegate visual content to a secondary role, that of backing up and supporting the said primary matter. However, facts state otherwise.

It is found that visual communication can often be far more effective than any number of words or flowery sentences. Most learning happens only when visual aids are also present. When a child first learns his alphabets, A only makes sense to the extent that it is associated with the image of an apple (A for apple), and in order to be able to do this the child must first know what an apple is and for this too it is necessary to offer a graphic drawing of the apple. Numbers are no different, requiring a visual display of quantity in order to communicate the value of a numerical sign. This is basically how learning continues for almost anything all through our lives.   So if you want people to better understand what you’re saying you’d best use pictures and images! Further, visual communication is a more powerful means of communication than words as pictures can be understood by a more universal audience.

The simple truth is that pictures speak louder than words. If you truly want to enrich your web content, you’ve got to accept this truth. Adding quality visual content to your site will help you further fully understand its overwhelming power and importance in reaching out to a global audience.

Here are a few pictures that prove the point!

1964

Woman mourning her husband : Greek Turkish War

burning-monk

Monk protesting against religious persecution

Tsunami

Tsunami: woman mourning the dead

Social Media Marketing: Identifying the Right ‘connectors’ In A Social Scenario

Category : Communication, Content Marketing, social media marketing

Since it first started, social media marketing has gone on to revolutionize the world of marketing. Using social networks, online communities, blogs, wikis and other such online collaborative media for marketing, sales, customer services etc., has redefined the idea of effective large scale marketing. The reach of this kind of marketing far surpasses that of any run of the mill marketing strategies as the medium itself is made up of thousands of targeted consumers/users. However, even in the case of social media marketing there exist many tricks and trade secrets that can help make your campaign hotter and more successful than others. One such trick is to identify the right connectors!

Generally connectors are said to be persons who know a large number of people and are in the habit of making introductions. In this context, they are persons who have built up a large number of connections in a select social media space. These people are the hubs of human social networking and are acquainted with persons from across an array of social, cultural, professional, and economic circles. Selecting the right connectors for your media campaign involves finding the persons who are best suited for and most likely to ensure that what reaches them then spreads on to the people they know (your real target audience).  If you identify and target the right connectors in your social media marketing campaign you can expand the extent and reach of your campaign with hardly any effort of your own.  Having done the ground work to identify your connectors and subsequently reeling them into your campaign they will then go on to spread your campaign onto the numerous contacts and connections held by them.  In this way the word spreads far wider than otherwise possible.

Additionally, because the people becoming involved in the campaign this way, are doing so at the instance of somebody they already know the likelihood of their participation becomes greater than if it were just a random media marketing campaign. Hence, by choosing the right connectors you don’t only widen the scope of your marketing campaign to include more social media participants but you also increase the effectiveness and impact of the campaign itself. Choosing the right connectors could very well be the make or break move in the success of your social media marketing campaign!

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